What is it about some sites and blogs that attracts more traffic than others? How can all sites across the long tail attract more eyeballs, increase stickiness and drive long-term customer engagement? How can smaller and medium-sized sites, in particular, break through the infinite clutter and noise of all digital media to reach and grow new audiences? ad:tech welcomes Rebecca Weeks Watson from Real Girls Media and expert panelists from Metacafe, Waterfront Media and Mashable.com to discuss and share with you how to increase exposure and audience through 15 simple approaches including content, layout, social media, syndication, community and more.