The role of branding is building a relationship with a consumer over time, whether offline or online. ad:tech is pleased to welcome back Pam Horan, President of the Online Publishers Association (OPA), to lead a panel that will explore how consumers are interacting with brands online and what are the key behaviors that marketers can measure to understand the impact of these impressions to drive long-term brand preference. The panel of senior agency, marketer and publishing executives will also discuss the role of environment in growing these measures and how display advertising establishes deeper customer engagement.