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| Paran Johar |
| CMO, Jumptap |
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Paran Johar leads the teams responsible for JumpTap’s global marketing activities. He is the driving force behind evangelizing the adoption of mobile advertising and supports the advertiser, publisher and carrier solution brands that serve thousands of partners. Before joining JumpTap, Mr. Johar was Executive VP of Digital Marketing for North America and Managing Director of MRM's Los Angeles office. Mr. Johar’s responsibilities included overseeing all operations of the LA office and all digital marketing in North America including online media, search marketing and mobile marketing. Before MRM, Mr. Johar was GM of the Los Angeles office for Tribal DDB where he was responsible for all online media, SEM and SEO activities in North America. Under his leadership, the Los Angeles office grew from $0 to more than $80MM in annual billings, winning numerous awards such as Adweek's Interactive Agency of the Year in 2005. A seasoned and accomplished marketer and entrepreneur, Mr. Johar brings to JumpTap a diverse background in online branding and marketing communication work from other leading agencies such as Saatchi and Saatchi, BBDO Worldwide iXL, Poppe Tyson and Bates USA. His client roster has spanned a broad range of work with media and brands including General Motors, Microsoft, Avery Dennison, Paramount Pictures, Wells Fargo Bank, Abbott Labs, Toyota and many others.
Paran is a prominent figure on the global industry conference circuit and has spoken at many shows including, iMedia, ad:tech, DMA, DPAC, Digiday, Digital Hollywood, Giga Om’s Mobilize, Internet2Go, IAB Mobile, OMMA Mobile, NAB, Mobile Marketing Forum NY, GSMA Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, CTIA Las Vegas, Emote Stockholm, VisionGain, and MoTV Las Vegas.
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Paran Johar will be speaking at:
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Mobile Advertising Immersion--Takeaways from a Living Case Study
Wednesday, November 04, 2009
12:00 PM
-12:50 PM
At ad:tech San Francisco this past April, one lucky brand was awarded a turnkey free mobile advertising immersion program worth more than $55,000. The goal of the program was designed to showcase the ease in launching a mobile marketing campaign and demonstrate the overall effectiveness of mobile advertising. Join executives from Jumptap, iLoop Mobile, InsightExpress, Hardee’s and their agency, Mendelsohn Zien Advertising, for a close-up look at the real-world trials and tribulations of what it took to get the mobile side of a comprehensive integrated campaign up and running—from creative to site development, media planning, execution and measurement. This group pulled it all together in less than 4 weeks and will divulge what really goes on behind those dazzling case-study presentations.
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