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| Patrick Keane |
| CEO, Associated Content |
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Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content's corporate, business, consumer and legal initiatives.
Before Associated Content, Keane was Executive VP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive's efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.
Prior to joining CBS, Keane spent more than four years at Google, Inc. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base. He was the original founder and programmer of Zeitgeist, Google's annual thought leadership forum. Keane also built and led Google's North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.
Prior to Google, Keane was VP and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company's conference division and business development. As head of Jupiter's Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.
He is a former member of the Interactive Advertising Bureau's Board of Directors and was featured in AdAge's "40 Under 40" section in 2007. Patrick graduated from Trinity College in Hartford, Connecticut.
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Patrick Keane will be speaking at:
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Will the Long-Tail Go Bankrupt? Driving Revenue Across the Online Media Ecosystem
Thursday, November 05, 2009
03:10 PM
-04:00 PM
Digital content is everywhere and, online, is increasing by orders of magnitude on a weekly basis. However, this epic flood of digital content and unprecedented media fragmentation has produced a fundamental conundrum: It’s hard to make money. While leading portals and first-tier media companies continue to attract the lion’s share of online spending, all media producers, particularly the mid-tail and SME content producers and sellers, are working overtime to monetize their content in the digital arena, including developing ad-supported content, subscription-based content, licensing and syndication deals, and creating other affiliate-based partnerships. Moderated by Brian Morrisssey, Digital Editor at Adweek, this panel takes an in-depth look at the digital content marketplace and explores how innovative media and commerce companies of all sizes are attempting to distribute and monetize their assets as well as get the buy-side view on how advertisers and marketers view the value proposition of digital media and content sponsorships. As broadband penetration grows and mobile devices become more media friendly, the future is potentially bright. But can the digital content and media industry generate enough revenue in the near- to medium term to support both the short and long tail of the industry? Let the debate begin.
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