It started with widgets. Now, marketers are armed with a powerful array of tools to engage brand advocates across multiple networks and platforms such as Facebook, MySpace, Twitter, smart phones and more. Social applications, newsfeeds and tools such as Facebook Connect have unleashed a whole new set of possibilities. Advertisers can now build apps and fan pages, and deliver advertising messages within existing applications or via newsfeeds. Users benefit from free ad-sponsored applications, while advertisers connect with a broader audience in a more authentic manner. Led by Hooman Radfar, CEO of leading social distribution firm Clearspring Technologies, this session combines in-depth case study reviews with actionable advice and will feature the pioneers that invented the social ad space and the practitioners that are leading the charge into the next frontier in advertising. Topics to be discussed will include:

• What’s working for advertisers?


• How fast will the social advertising market grow and why?


• What shapes or form will non-browser ad inventory take?


• What benefits will end-users find in a world where applications are partly ad-subsidized?


• Do mobile and social play together?


• What is the outlook for advertising in specific application areas such as gaming, productivity and communications?


• What about Twitter and what’s next?