We are pleased to welcome the Interactive Advertising Bureau (IAB) Digital Video Committee to ad:tech New York. In this content-rich, multi-faceted session, Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting and Co-Chair of the IAB Digital Video Committee, will lead a deeply engaging session covering today’s most critical and exciting issues in the online video space, including:

• Sharing the latest data, trending and strategic insights from across the online video market.


• Discussing the latest developments with regard to advertising standards for online video and sharing some exciting information about the new universal, IAB-approved online video advertising format.


• Hearing from representatives from leading media companies and advertisers as they provide deep-dive, case-study reviews of successful online video marketing efforts.


• Facilitating an open forum with ad:tech attendees to gather input from the community and discuss and debate issues that are important to publishers, advertisers and service providers as they relate to buying, selling and measuring online video.