| Tracks | MobileMix |
11:00 AM 11:50 AM | The State of Mobile Marketing: A Must in the Multichannel Mix |
12:00 PM 12:50 PM | Mobile Advertising Immersion--Takeaways from a Living Case Study |
1:00 PM 2:00 PM | Delegate Lunch |
2:10 PM 3:00 PM | What Marketers Need to Know about Mobile Apps and the Mobile Web |
3:10 PM 4:00 PM | Measuring Mobile -- Exploring the Metrics |
4:10 PM 5:00 PM | Location Awareness: Mobile’s Effect on Location-Based Advertising, Search and Social |