| Tracks | Expo Theater | Social | Brand Strategy | Innovation | ROI | Performance | Sponsored Sessions |
9:00 AM 10:00 AM | Today's Marketing Reality—What's Old is New, What's Small is Big with David Fischer, Facebook |
10:15 AM 11:15 AM | Mobile Marketing Expo Theater Presentation | Social Media Marketing
Building Brand Equity through Social Channels | The Happy Brand/Agency Marriage
When Should Brands Go In-House vs. Working with One or More Agency Partners? | Shopper Marketing
Reach Your Customers When They're Buying Without Bugging Them | I Love Data
What Are Your Analytics Telling You? | Affiliate Marketing: Launch and Evolution | Rocket Fuel Sponsored Workshop: The Publisher’s Dilemma—Audience Extension Opportunities: How Do You Maintain Your Brand and Not Leave Money on the Table? |
11:30 AM 12:30 PM | Email Marketing Expo Theater Presentation | Social Media Advertising
What Does $3 Billion in Ad Spend Get You? The Dos and Don'ts of Social Media Advertising | Building the Brand Dream Team
Learn How to Structure, Recruit and Mentor a Killer Marketing Team | Startup Spotlight: Shopper Marketing Next-Gen Advertising | Measuring Digital ROI
Are Your Ad Dollars Boosting Your Bottom Line? | Affiliate Marketing: The Problem Solvers
How to Tackle the Big Issues in Affiliate Marketing | Zoove Sponsored Workshop: Reaching the On-the-Go Consumer with Your Existing Ad Dollars |
1:00 PM 1:45 PM | Walter Isaacson, Official Biographer and Author of "Steve Jobs" | Delegate Lunch at 12:45pm |
1:45 PM 2:45 PM | | Exhibit Hall and Networking Break | | | | | Autonomy Sponsored Workshop: Reeling Them In—Attract and Convert Your Audience through Smart Optimization |
2:45 PM 3:45 PM | | Marketing on Facebook, Twitter and Google+
Best Practices for Turning "Like" into "Love" | The New Power Brokers
How Google, Facebook, Apple and Amazon Are Changing the Game, and How Brands and Agencies Should Respond | Startup Spotlight: Mobile Next-Gen Advertising | User Experience Matters
Making Sure Digital Experiences Don't Suck | Email Marketing
Social Media Integration and Campaign Management | Nielsen Sponsored Workshop: Building Brands in a Cross Platform World |
3:45 PM 4:15 PM | Networking Break |
4:15 PM 5:15 PM | Social Media Expo Hall Theater Presentation | Social and Promotions
How Brands Can Get the Most from Social Channels to Engage Shoppers | P.O.E.M. - Paid/Owned/Earned Media
Brands Are Now Publishers
Learn How to Combine Branded Content with Killer Marketing Strategy | Social Gaming
High Engagement, High Return | Presentations that Rock
Own the Room During Your Next Internal or External Presentation-It Takes More than Cute PowerPoint Animations | Email Marketing
Reaching Customers on the Mobile Front | Magnify Platform Services Sponsored Workshop: Understanding the Online Advertising Ecosystem–Its Past, Present and Future and How Adconion Direct’s Digital Distribution Platform Can Help You Win in the Future Space |
5:30 PM 6:15 PM | Getting Closer to Your Customers on Google+ with Christian Oestlien, Google |