| Tracks | Media and Entertainment | Targeting and Analytics | Master Class Workshops | Industry Spotlight Series | MobileMix | Sponsored Workshops |
9:00 AM 9:45 AM | Sir Martin Sorrell, WPP: 2010—What's Coming Down the Line? |
9:55 AM 10:45 AM | The State of the Industry (Presented by the IAB) |
11:00 AM 11:50 AM | Power Session: Branded Entertainment in the Digital Age | Power Session: Reaching the US Hispanic and Latino Digital Consumer | Power Session: Defining the New Media Currency—How to Bring Traditional Media Metrics Online, Or Should We? | The Art of Conversation: Are You Listening? | The State of Mobile Marketing: A Must in the Multichannel Mix | Undertone Networks Sponsored Workshop: The Click as a Crutch—Moving Beyond the Click as a Measure of Online Advertising Success |
12:00 PM 12:50 PM | Media and Entertainment: Content, Distribution & Advertising in a Multi-Platform World | Retail Media and The Rise of Digital Point-of-Purchase Marketing | Advertising Operations in the Digital Age: How to Build, Scale and Leverage a Next Generation AdOps System | The Modern Agency | Mobile Advertising Immersion--Takeaways from a Living Case Study | Facebook Sponsored Workshop: Facebook Ads—Increase Demand For Your Business |
1:00 PM 2:00 PM | Delegate Lunch |
2:10 PM 3:00 PM | TV Everywhere: Content, Distribution and Advertising in the Age of Digital Media | The Shifting Media Landscape: Integrated Measurement in a Three-Screen World (Presented by Nielsen) | Master Class Workshop: Digital Moms—How to Reach and Harness This Consumer Marketing Force | The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard | What Marketers Need to Know about Mobile Apps and the Mobile Web | Domain Industry Sponsored Workshop: Domain Tips to Drive Your Business Forward and Save Money |
3:10 PM 4:00 PM | The DVR Effect | The Almighty Local Dollar: How To Reach and Monetize the Local Digital Consumer | Marketing 3.0—Building Great Brands in the Digital Age | So Many Networks, So Little Time—Actionable Advice on How to Best Leverage Digital Audience Networks | Measuring Mobile -- Exploring the Metrics | Online Video Sponsored Workshop: Online and On Target--Proven Video Strategies |
4:10 PM 5:00 PM | TV 3.0: Reach + Targetability—The Promise of Addressable Advertising | Email 3.0: The Rise of Social Media and Integrated Video | 15 Ways to Grow Your Audience | Digital Economy 2010: A Robust Recovery or Another Year of Trench Warfare? | Location Awareness: Mobile’s Effect on Location-Based Advertising, Search and Social | |
5:10 PM 6:00 PM | The Numbers Guru, the Video Maven and the Media Guys -- On the Future of Video Online |
| Tracks | Digital Media Strategies | Emerging Media | Digital Distribution and Monetization Strategies | Sponsored Workshops/Targeting & Attribution | ad:tech |
9:00 AM 9:45 AM | Jonathan Miller, Chief Digital Officer, Chairman and CEO, Digital Media Group, News Corporation |
9:55 AM 10:45 AM | Global Perspectives in the Digital Age |
11:00 AM 11:50 AM | Social Media Industry Forum (Presented by eMarketer) | The Rise of the Audience Marketplace | The Silent Click: How Online Advertising Can Drive Brand Awareness and Preference (Presented by the Online Publishers Association) | Unicast Sponsored Workshop: Video Advertising—It’s All Digital, So Now What? | SMX@ad:tech: The State of Search |
12:00 PM 12:50 PM | Digital Branding: Measuring the Effectiveness of Online Brand Advertising | Place-Based Digital and Video Ad Networks—The Time Has Come (Presented by OVAB) | The Transformation of News Media: How to Thrive in the Age of Chaos | Netezza Sponsored Workshop: AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management | SMX@ad:tech: Search Engine Optimization Tactics |
1:00 PM 2:00 PM | Delegate Lunch |
2:10 PM 3:00 PM | Social Analysis—Real-Time Insights for Your Brand | The Twitter Effect: Leveraging Twitter to Drive Brand Engagement and Bottom-Line Results | Online Video Industry Forum (Hosted by IAB Digital Video Committee) | | SMX@ad:tech: Paid Search Fundamentals |
3:10 PM 4:00 PM | Marketing Democracy: Don’t Battle The Consumer Revolution—Join It! | Creative Showcase I: Going Beyond Digital—Contagious Ideas That Change the Conversation | Will the Long-Tail Go Bankrupt? Driving Revenue Across the Online Media Ecosystem | Multi-Exposure Attribution: Maximizing ROMI in Your Campaign Strategy | SMX@ad:tech: Mobile, Local and Video Search Tactics |
4:10 PM 5:00 PM | Creative Showcase II: Cool Stuff—That Works! | The Next Frontier in Advertising—Widgets, Apps and Viral Video | What's Wrong (and What's Right) with Digital Display Advertising? Advancing Digital Media to Drive Business Results | The Science of Targeting: Turning Data into Scalable, Actionable Insights | SMX@ad:tech: Paid Search Roundtable |
5:10 PM 6:00 PM | Follow the Money—The Buyers Weigh In |
| Tracks | GetDigital! | Feed Your Brain |
9:30 AM 10:15 AM | Wikipedia, Wikia and the Optimistic Future of Media with Jimmy Wales |
10:30 AM 11:20 AM | GetDigital! Shelly Palmer's Digital Power User Boot Camp Part 1 | Feed Your Brain, Part I: The Digital Economy |
11:30 AM 12:20 PM | GetDigital! Shelly Palmer's Digital Power User Boot Camp Part 2 | Feed Your Brain, Part II: Social Media and Youth Online |
12:30 PM 1:20 PM | GetDigital! Shelly Palmer's Digital Power User Boot Camp Part 3 | Feed Your Brain, Part III: Advanced Analytics |