ad:tech New York 2008 - The Event For Digital Marketing!

- beijing
- chicago
- london
- new york
- paris
- san francisco
- shanghai
- singapore
- sydney
- tokyo


	blog facebook twitter flickr podcasts mobile site http://adtechny.mobi

ad:tech New York

ad:tech New York

Expo: November 3-4, 2008 | Conference: November 4-6, 2008

Keynotes sessions are open to all attendees, including exhibit hall pass holders.




	view by:		itinerary login build itinerary print

tuesday, november 4

Tracks	Power Panels I	Power Panels II
9:00 am 9:50 am	Couch Potatoes, Thrill Seekers and Citizen Journalists—The Future of News in the Digital Universe with Jonathan Klein
10:00 am 10:10 am	Digital Marketing Now: Seven Strategies for Surviving the Downturn
10:15 am 11:30 am	State of the Industry
11:45 am 12:45 pm	Power Panel: Publishing in the Digital Age – Context Is King	Power Panel: The Digital Economy
1:15 pm 2:15 pm	Delegate Lunch
2:45 pm 3:45 pm	Power Panel: The Modern Agency	Power Panel: TV 3.0
4:00 pm 5:00 pm	Obama, Apple and Ice Cream – Building Brand Passion Among Millennials

wednesday, november 5

Tracks	Emerging Platforms	Media and Branding	Performance Marketing	Industry Spotlight Series
9:30 am 10:30 am	Dispatches from the Digital Frontier with Shelly Lazarus
10:30 am 11:30 am	The Big Idea 3.0 - Redefining Creative in the Digital Age
11:45 am 12:45 pm	Power Panel: The Future of Measurement — How Do We Define the New Media Currency?	Power Panel: Media and Entertainment – Programming, Distribution and Advertising in a Multi-Platform World	Power Panel: Follow the Money – The View from the Buy-Side	The Emperor Has No Clothes: The Affluent Consumer Online – A Market in Search of a Product?
1:15 pm 2:15 pm	Delegate Lunch
2:45 pm 3:45 pm	Urban Wallpaper: Digital Out-of-Home Advertising and the Rise of the Fourth Screen	Tales from the Bleeding Edge: Game-Changing Opportunities for Tomorrow’s Marketer	Mobilizing and Leveraging Consumer Insights: Best Practices for the Digital and Social Media Age	The Thrill of Victory and the Promise of Engagement – The Online Sports Enthusiast
4:00 pm 5:00 pm	So Many Networks, So Little Time: Analyzing the Digital Network Landscape	Beyond the Pre-Roll: The State of Online Video	Search and Social Synergy	Road Warrior Nation – The State of Online Travel
5:15 pm 6:15 pm	Incorporating Mobile Advertising into Your Marketing Efforts	Master Class Roundtable: Growing Online Brand Advertising Dollars	The Great Transfer of Wealth: The Transformation of Local Advertising	Financial Services

thursday, november 6

Tracks	Emerging Platforms	Media and Branding	Performance Marketing	Sponsored Workshops
9:30 am 10:30 am	A Spade Is Not a Spade: Analyzing the Exchange Marketplace	Next Generation Targeting: Precision Marketing in the Digital Era	The Next Frontier: Advertising in Applications	StrongMail Sponsored Workshop: Email Marketing Expert Clinic -- Campaign Optimization
10:45 am 11:45 am	Video Killed the Radio Star: Marketing Myth or Unavoidable Truth?	Reach + Targetability: The Promise of Addressable Advertising	Branding 3.0: Welcome to the Age of Performance Branding	Reply.com Sponsored Workshop: Is Lead Gen 1.0 Dead? Transforming Lead Generation
12:15 pm 1:15 pm	Delegate Lunch
1:45 pm 2:45 pm	Digital Experience Design + Innovation	Will the Long-Tail Go Bankrupt? The Economics of Digital Media Distribution	Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement	ChaCha Sponsored Workshop: Making Mobile Work – How Obama, McDonald’s and Coke Leveraged Mobile to Drive Measurable Results
3:00 pm 4:00 pm	Leveraging Mobile Social Networking to Reach the Always-On Consumer	Search Marketing Tactics and Strategies: Best Practices Across Current and Emerging Digital Search Platforms		Sponsored Workshops: Workshop IV