Marketing Masters @ ad:tech New York 2011

Two 1-hour sessions of actionable trends, stats & case studies – followed by technology presentations.

Understand the opportunities and challenges surrounding fast moving topics like:

•	market your brand effectively with social media
•	discover what the top email advertisers are doing in 2011
•	gain a foothold with mobile marketing
•	learn best practices around media strategy in the ad marketplace (beyond networks)
•	take advantage of organic and paid search marketing
•	grab attention through the use of online video
•	work with affiliates to reach existing and future customers
•	explore ad and branding opportunities with iPads & tablets

Sample Program Flow

Session, Hour 1:
•	State of the Industry Overview
•	Case Studies

Session, Hour 2:
•	Practical Tools
•	Research & Trends
•	Key Takeaways
•	Exhibitors to see

Presentations,
Hour 3:

Related Technology Presentations on the Show Floor

Drop in to the Marketing Masters sessions at any point as we take a deep dive into today's most compelling topics for the digital marketer.

ad:tech New York Marketing Masters




Media Strategy: Jeremy Cornfeldt Senior VP, Aegis Trading Desk Aegis Media	Email Marketing: Bill McCloskey Founder Only Influencers	Mobile Marketing: Tom Daly Director, Mobile & Search, Global Connections The Coca-Cola Company




Video Marketing: Paul Kontonis VP/Group Director, Brand Content The Third Act, Digitas	Search Marketing: Lee Odden CEO TopRank Online Marketing	Tablets: Mike Yonker VP/GM Mobile Rockfish




Social Media Marketing: Chris Brogan President Human Business Works	Affiliate Marketing: Matt Quirie Founder and CEO ROI DNA

Marketing Masters Expo Theater Presentations

SESSION	SESSION TIME	SHOW FLOOR PRESENTATIONS (EXPO THEATER, EXHIB. HALLS 1B/1C LEFT)
Wed., Nov 9
Social Media Marketing: Building Brand Equity through Social Channels	10:15 - 11:15am	Wednesday 4:15pm - 5:15pm
Social Media Advertising: What Does $3 Billion in Ad Spends Get You? The Dos and Don'ts of Social Media Advertising	11:30am - 12:30pm	Wednesday 4:15pm - 5:15pm
Affiliate Marketing: Launch and Evolution	10:15 - 11:15am	Thursday, 11:30am - 12:30pm
Affiliate Marketing: The Problem Solvers	11:30am - 12:30pm	Thursday, 11:30am - 12:30pm
Email Marketing: Social	2:45pm - 3:45pm	Wednesday, 11:30am – 12:30pm
Email Marketing: Mobile	4:15pm - 5:15pm	Wednesday, 11:30am – 12:30pm
Thurs, Nov 10
Mobile Marketing: Getting to Great	10:15 - 11:15am	Wednesday, 10:15 - 11:15am
Mobile Marketing: From Impressions to Expressions	11:30am - 12:30pm	Wednesday, 10:15 - 11:15am
Online Video: Content Discovery	10:15 - 11:15am	No Expo Component
Online Video: Why to Buy	11:30am - 12:30pm	No Expo Component
Search Marketing: Integrating Search with the Rest of Your Marketing	10:15 - 11:15am	Thursday, 3:00pm - 4:00pm
Search Marketing: Cases and Best Practices for Maximizing SEO	11:30am - 12:30pm	Thursday, 3:00pm - 4:00pm
Tablet Marketing: How We Really Use Them	3:00pm - 4:00pm	No Expo Component
Tablet Marketing: Innovations Beyond the Screen	4:30pm - 5:30pm	No Expo Component
Media Strategy: New Media Buying Opportunities and Obstacles	3:00pm - 4:00pm	Thursday, 10:15 - 11:15am
Media Strategy: DSPs, RTBs and Beyond	4:30pm - 5:30pm	Thursday, 10:15 - 11:15am