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Better Landing Pages for Better Campaign Results
Wednesday, November 5 - 1:15 - 2:15pm |
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Most discussions and best practices about landing pages are tactical in nature: keep your forms short, test to find the right headline, make the call-to-action simple and clear, etc. But there's an important level above that -- the strategy of landing pages.
Who are you trying to reach? What do you want them to do? Why should they do it? The strategy of landing pages needs to focus on their role within the overall online marketing landscape.
This session will show different frameworks by which landing page strategy has been successfully developed and integrated with the overall marketing strategy -- including specific examples of client implementations.
Location: Sutton Parlor South
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Let the Games Begin: Playing the Marketing Online Casual Game
Wednesday, November 5 - 1:15 - 2:15pm |
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Let the games begin. One of the fastest-growing advertising platforms in digital media today is games, especially casual games, such as Sudoku and other puzzles, card games and more. The numbers are staggering. For example, more than 71 million people play casual online games for one or more hours per week – that’s a lot of people. The good news for marketers is that 85 percent of these consumers prefer to play free, advertising-supported games over paying for a download or subscription service. More and more companies are trying to fulfill consumer demand and more and more marketers are working to reach online casual gamers in relevant and meaningful ways. Now that the games have begun, learn more about how you can play!
Location: Sutton Parlor North
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Techniques for Video Monetization
Wednesday, November 5 - 1:15 - 2:15pm |
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Broadband video is here and monetization is the new challenge. Join Panache President Steve Robinson, Vignette VP of Business Development Mark Brenner, and Vignette CTO of Video Services Tom Gilley for a presentation of real-world examples and practical solutions for video monetization. These executives will share with you their front-line experiences and in-depth knowledge to help you understand and overcome the challenges to effectively monetizing video online, including technical and logistical hurdles facing the ecosystem. Our speakers will also explain how using video on your Web site can help increase Web traffic, customer engagement, Web site conversions, and ad revenue. Topics include the use of rich media in in-stream advertising, customer engagement, asset management, and maximizing ad revenue.
Location: Sutton Parlor Center
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The Google Marketer's Playbook
Monday - Tuesday, November 3 - 4
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Interested in reaching the right audience, using offline advertising to drive search, or boosting ROI? Come and join experts from Google as they discuss strategies for making the most of Google AdWords and other Google products.
All sessions will be held in the Bryant Suite and are open to all expo pass holders. To register for your expo hall pass and see a full agenda with descriptions of The Google Marketer's Playbook please check www.ad-tech.com/ny. The agenda will be posted outside the meeting room, as well.
Monday, November 3rd
AdWords Fundamentals
9:15am - 10:15am | Show Description
Description: Learn the fundamentals of advertising with Google from an AdWords expert.
Speaker: Google Media Partnerships Development, Daniel Helmhold
Basic Optimization
10:30am - 11:30am | Show Description
Description: Use AdWords optimization tips & tricks to make the most of your budget.
Speaker: Optimization Specialist, Carla Swiryn
Measuring and Tracking for Success
11:45am - 12:45pm | Show Description
Description: Use Google Analytics and AdWords to define and track key metrics and make the most of your investment.
Speaker: Google Analytics Product Specialist, Ashish Vij
Understanding Google AdWords Quality Score
2:15pm - 3:15pm | Show Description
Description: Learn more about Google AdWords' Quality Score to help understand how it affects your account, your rank and your bottom line.
Speaker: AdWords Evangelist, Frederick Vallaeys
Increase your Website Traffic Using Traditional Media Solutions
3:30pm - 4:30pm | Show Description
Description: Learn how to use the vast Google Network including TV, audio and print to target audiences and increase traffic.
Speaker: Traditional Media Specialist, Nicole Resz
The Google Content Network: A Comprehensive Overview
4:45pm - 5:45pm | Show Description
Description: Learn about how Google has applied deep technology to the problem of getting the right online ad to the right person at the right time for the right price.
Speaker: Product Marketing Manager, Oliver Deighton
Tuesday, November 4th
Optimization Strategies: Part 2
11:45am - 12:45pm | Show Description
Description: Use advanced optimization techniques for refining your account.
Speaker: Optimization Specialist, Carla Swiryn
Marketing in a Fluid Video World
2:45pm - 3:45pm | Show Description
Description: See how marketers are carrying on a dialog with consumers in a video platform with many of the characteristics of social media. The power of video and the sheer scale of the YouTube audience have combined to create a platform marketers can't ignore, and a new pallet for conversations with customers.
Speaker: YouTube Regional Sales Manager; Brian Cusack
Location: Bryant Suite
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Yahoo! Meeting Room
Monday, November 3 - 9:00am - 5:00pm
Tuesday, November 4 - 9:00am - 5:00pm
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The new APT from Yahoo! is designed to unify digital advertising-connecting all market players on a single platform, and integrating the fundamentals and innovations that this market requires. We'd love to tell you more about the platform, and how it can change the way that you do business with other parties. Please visit our meeting room, Nassau Suite A, for demos, presentations and Q&A on APT from Yahoo!, from 9:00 a.m. to 5:00 p.m.
Location: Nassau Suite A
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TheUseful Meeting Room
Monday, November 3 - 10:00am - 6:00pm
Tuesday, November 4 - 10:00am - 5:00pm |
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TheUseful, the best practices leader in online lead generation, is one of the largest media buyers on the Internet. To increase your ROI, visit TheUseful’s meeting room (Rhinelander Gallery, 2nd floor) or email communications@TheUseful.com.
TheUseful is more than just a name. It’s what we are:
- competitive payouts - top performing offers
- maximized traffic - high conversion rates
- cost-effective leads - dedicated account representatives
- turnkey registration paths - live one-on-one support
Location: Clinton Suite
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Casale Media Meeting Room
Monday, November 3 - 10:00am - 6:00pm
Tuesday, November 4 - 10:00am - 5:00pm |
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Interact, engage and network with the brand safe network. Please join us for a round of insights and ideas.
Location: Gibson Suite
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NextWeb Media Meeting Room
Monday, November 3 - 10:00am - 6:00pm
Tuesday, November 4 - 10:00am - 5:00pm |
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NextWeb Media offers exclusive, high-converting online and mobile offers, with top payouts and fast payment. We’re a fast growing digital content company focused on delivering innovative services to millions of consumers through mobile and online channels. Our exclusive entertainment and communication products engage subscribers through cutting edge technologies and unique marketing programs. Our veteran team brings years of experience in developing and supporting industry leading brands while building key alliances with media and telecommunications companies.
Location: Nassau Suite B
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On the show floor, exhibitors and sponsors will present informative case-studies to make your business more successful!
Location: Sponsored Vendor Seminar Theater, Americas Hall II |
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| Monday, November 3 |
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| Tuesday, November 4 |
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Win An SEO Campaign Valued at $25,000!
Tuesday, November 4 - 4:00pm |
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Enter our show contest by visiting booth #2600 and registering your company with us.
Drawing will be held at our booth, November 4th, 4:00pm
Location: Booth #2600, Americas Hall II
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The Internet Oldtimers Foundation Party
Monday, November 3 - 7:00 - 10:00pm |
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The Internet Oldtimers Foundation will be hosted by VeriSign for an exclusive, invitation-only event at the Thom Bar, Sunday November 2nd from 7PM-10PM. Over 100 of Interactive marketing's long-time top leading decision makers and influencers in the digital media and marketing industry will be in attendance.
Location: Thom Bar
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