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ad:tech New York ad:tech New York
ad:tech New York Special Events
Expo: November 4-5, 2009 | Conference: November 4-6, 2009

Special events are open to all attendees, except where noted.

Lunch ForumsMeeting RoomsPARTIES AND FUN

Lunch Forum
Incorporate Social Network Intelligence in your Marketing Strategy – and Win!

Wednesday, November 4 - 1:00 - 2:00pm
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Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.

Learn more!

Location: Room 7

Meeting Rooms

AdDrive Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm

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Come and contact the AdDrive team face to face in Meeting Room 1B03 this ad:tech.

AdDrive is the home of hundreds of exclusive, direct response ad campaigns designed to produce high yields for email and web publishers as well as premium quality leads for our ever-expanding list of advertisers. 

In the space since 2001, our experienced team will work closely with you to tailor and optimize solutions that fit your company’s needs.  We also provide a broad suite of data monetization solutions.

Get in the fast lane with AdDrive.  Meet us in Room 1B03.

Location:  Room 1B03

Assertigy Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm


Working in collaboration with your payment processor(s) through a seamless integration, Assertigy is the industry’s only comprehensive provider of service, support and solutions capable of managing each and every element of the payment cycle, from gateway to call center support.

By boarding with Assertigy, your transactions will be processed through a state-of-the-art gateway employing proprietary load balancing strategies that, combined with hands-on intervention by a team of fraud prevention experts and risk analysts, will ensure for your merchant accounts long-term, uninterrupted and maximized payment processing ability.

Location:  Room 1C05

Contextual Media Group Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm

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If SureSafe™ isn’t protecting your brand, who is?  Real-time risk-management solutions for brand-sensitive advertisers… 

Contextual Media Group’s risk-management technology for brand-sensitive advertisers uses proven content filtering algorithms and advanced crawling techniques to verify and score website content according to risk at the page level.

SureSafe’s real-time decisioning engine then serves either the intended brand-sensitive ad on sites scored "safe" or an alternate ad on "unsafe" sites, thus mitigating the advertiser's risk of appearing on sites displaying objectionable content. SureSafe is affordable, easy to implement and will restore advertiser confidence in agencies and ad-networks, while allowing advertisers to safely extend their reach into the mid and long-tail publishing segments.

Location:  Exhibit Hall Meeting Room 1

 

Datran Media/UnsubCentral Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm

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Come join Datran Media and UnsubCentral in Private Meeting Room 1B05!

Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels.

UnsubCentral helps email marketers comply with the federal CAN-SPAM Act and data privacy regulations. UnsubCentral provides a centralized repository for suppression lists that allows clients to securely and automatically manage and distribute their suppression lists to their partners.

Stop by for refreshments and to learn more!

Location:  Room 1B05

Globalizer Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm


The Globalizer team consists of direct marketing industry veterans who’ve built and sold a number of web startups, run affiliate networks, held senior management positions  with major companies and have emerged as a leader in media buying for the innovative and rapidly expanding social media channel. 

GlobalizerNetwork, the company’s fast-growing affiliate network is the EXCLUSIVE home of several top performing offers including but not limited to MakeTheWebBetter's - MyWebTattoo, MyTattoons, Tattoodle, and GetRated among others. With offers available in over 70 countries, our partnership with MakeTheWebBetter enables top publishers to monetize traffic from all over the globe.

Location:  Room 1B01

Take the Google Ads Factory Tour: 2 Days of Live Workshops

Wednesday, November 4 - 11:00am - 5:00pm
Thursday, November 5 - 11:00am - 5:00pm

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Safety goggles please, the tour is about to begin. Two days of live workshops provide a comprehensive overview of Google's latest measurement and optimization tools. Hear directly  from the Google ads team, and walk away with practical tips you can immediately use to improve the performance of your search and display campaigns.

Wednesday, November 4Optimizing Search & Display  

11:00am-12:00pm  AdWords Optimization Tools: Smarter Search Management
12:00pm-1:00pm  Conversion Optimizer: The Next Generation of AdWords Bidding
2:00-2:30pm  Google Content Network: Matching Solutions to Advertisers
2:30-3:30pm  Google Content Network: Creating Effective Campaigns
3:30-4:30pm  Google Content Network: Optimizing for Results
4:30-5:00pm  Automating Content Network Campaigns Through the AdWords API
5:00-6:00pm  Open Q&A


Thursday November 5Measurement, Ads Quality, Mobile & Local  

11:00am-12:00pm  Measuring Display Ads Performance: What to Measure and When
12:00-1:00pm  Measuring Display Ads Performance: A Behind the Scenes Look at the Technology
2:00-3:00pm  Google Analytics & Website Optimizer: Making the Most of Your Traffic
3:00-4:00pm  Google Search Ads Quality: What It Is and How to Improve It
4:00-5:00pm  Local and Mobile Ads: How to Use Location to Drive Results
5:00-6:00pm  Open Q&A

Open to Exhibit Hall passholders & conference attendees

Location:  Room 1C04

Google Optimization Lounge 

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm

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Wondering how you can increase your AdSense revenue or improve your AdWords campaigns that run on the Google Content Network? Drop by the Google Optimization Lounge to chat directly with specialists from the AdSense, AdWords, and Ad Manager teams. They'll be offering personalized consultations to help you use each product most effectively. You can also share your product feedback, ask your product questions, and learn more about features we've recently launched for advertisers and publishers.

Location:  Room 1E02

Intrepid Investments Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm
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Still looking for that magical revenue formula?  Intrepid Investments, LLC has generating leads down to a science. 

Brands and non-branded advertisers, publishers and emailers will all benefit from the powerful chemistry generated by our ever-growing family of companies including Kitara Media, Q Interactive, Postmaster Direct, CoolSavings, Right Mail Marketing and ThruChannel.

Together we provide behavioral targeting, permission-based email, performance solutions, optimization technology, list management, telemarketing and higher conversions—and that’s all that fits in a 100-word space.

Come get your revenue formula in meeting room 1C03 or email the code word “chemistry” to RevenueFormula@IntrepidInvestmentsLLC.com to schedule a meeting.

Location: Room 1C03

PCH Online Meeting Room 

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm
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PCH Online is the internet destination for Publishers Clearing House, America's most trusted sweepstakes marketer. With a network of robust and highly entertaining sites, PCH generates more than 5 million unique visitors per month and over 90 million page views.

From lead generation and performance marketing to brand awareness, recognition and response, PCH Online delivers real solutions that really resonate for brands!

Location: Room 1B04

Portico Capital Securities Meeting Room 

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm
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Portico Capital Securities, investment banking specialists in Digital Marketing Information Services.  Portico provides strategically focused M&A and private equity capital raising advisory services to leading companies in the interactive, digital marketing arena.  Key areas of focus include interactive agencies, SEM/SEO, lead generation, networks, data/analytics, social media, mobile and video advertising services.

Location: Exhibit Hall Meeting Room 8

 

Snackable Media Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm
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Snackable Media delivers exclusive digital products to millions of consumers through mobile and online channels. Our high-converting offers satisfy the craving for “bite-sized” nuggets of entertainment and information, generating some of the industry’s highest eCPMs. A direct marketing success story that began over ten years ago as NextWeb Media, the evolution of Snackable Media includes premium mobile services and online networks ranking among today’s top brands. Plus, our key alliances with media and telecommunications companies position us to carry this success well into tomorrow. We continue to offer fast payouts, real-time reporting, and a savvy, veteran team with years of experience developing and supporting innovative, market-leading products and services.

Location: Room 1C02

Traffic Marketplace Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm

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Traffic Marketplace will be hosting a private meeting room on the ad:tech show floor to showcase some of the company’s latest products and initiatives. In addition to a full demo of TMPSocial™, a new division dedicated to behaviorally-targeted social media, learn about eyengage™ rich media, mobile ad serving via Mobclix and inFact™ rich content ad enhancement, a partnership with New York Times best-selling author, Ben Sherwood. Please email info-request@trafficmp.com to schedule your private demo.

Location:  Exhibit Hall Meeting Room 3

UpClick Meeting Room 

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm
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UpClick is the FREE payment processing solution for software companies. UpClick's unique cross-selling platform eliminates its clients' payment-processing costs while increasing their revenues when customers accept complementary, noncompetitive offers at the point of checkout.
Sounds too good to be true – come by our meeting room for a demonstration and find out how much you can save with UpClick! Call 1-866-488-0792 or email mario.maheu@upclick.com to schedule a meeting.

Location: Exhibit Hall Meeting Room 2

WebJamAds Meeting Room 

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm
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WebJamAds is a online advertising network whose core focus is developing software solutions that are revolutionizing the affiliate marketing space. We deliver fast accurate results for your marketing efforts, which in return creates a higher EPC (Earnings per Click) and increased revenues for publishers and a higher ROI (Return on Investment) for Advertisers. We provide our affiliates with exclusive & private offers from Mobile, EDU, Cash Advance, Credit, Debt Consolidation Offers & more. We would love to hear from you, stop by and visit us at Meeting Room 1C01 & enter to win an Xbox360 w/ Guitar Hero 5!

Location: Room 1C01

Yahoo! Meeting Room

Wednesday, November 4 - 10:00am - 6:00pm
Thursday, November 5 - 10:00am - 5:00pm

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Yahoo! is a proud sponsor of ad:tech New York 2009. Please stop by our meeting room to speak with a sales representative about how our innovative products, solutions and services can help drive your business.

Location: Room 1B02

PARTY
ad:tech New York Welcome Reception

Wednesday, November 4 - 4:30 - 6:00pm
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ad:tech will be hosting a welcome reception in the Exhibit Hall. Join us for light fare and cocktails to christen our move to the Javits Center!

Location: ad:tech New York Exhibit Hall

Bands and Brands Cocktail Party

Wednesday, November 4 - 7:00pm

 

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Text NYCPARTY to 66937 for updates, info and your mobile ticket. Join us and don’t miss the special surprise guest performance!

Location: Roosevelt Hotel, New York City

Presented by Mozes and co-hosted by Billboard and ad:tech

The OpenX Open - Ping Pong Tournament!

Thursday, November 5

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Ping Pong is a key component of the genetic makeup of OpenX, the world’s leading independent ad server for web publishers.

The OpenX Open is our way of bringing a little bit of our culture to the world. All companies attending ad:tech are invited to field teams for this doubles tournament, which will be held on Thursday, November 5th at ad:tech beginning at 10:00 am, with each game lasting twenty minutes.

If you think you have what it to takes to step into the arena with our team of highly inflated ping pong egos, bring it on. To sign up now or to get more information, please email theopenxopen@openx.org or come to the OpenX exhibition pods in the CRS Zone on Wednesday, November 4th and sign up there.

Got game?

Location: Exhibit Hall

Tatto Media - Apple Package Giveaway

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Gold sponsor Tatto Media, a leading behavioral advertising network, will be giving away an amazing Apple product package to one lucky attendee!  Featured in the package will be a 3G iPhone, iPod Nano and Macbook Pro.  How can you win? It’s simple - just give your Apple Pack Giveaway ticket (found with your attendee badge) to one of the Tatto Media staff members at booth #1310 before 4pm on Thursday, November 5, when the winner’s name will be drawn! Winner must be present to win. 

Location: Tatto Media Booth - #1310
  

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