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Simms Jenkins Email Marketing - Best Practices at ad:tech New York 2010
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Email Marketing – Best Practices, Proven Tactics and Strategic Thinking for Tomorrow’s Inbox
Simms Jenkins, C.E.O. – BrightWave Marketing & EmailStatCenter.com,
Author – “The Truth About Email Marketing”, Columnist & Speaker
Tuesday, November 2, 2010
9:30 am - 5:00 pm
Simms Jenkins, C.E.O. – BrightWave Marketing & EmailStatCenter.com, Author – “The Truth About Email Marketing”, Columnist & Speaker
Jenkins is CEO of BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs. He will present a one-day Email Marketing Training Course designed for marketing professionals and business leaders, offering proven strategy and tactics that drive measurable results in today’s always changing and challenging email marketing landscape. The course will cover all essential elements of a strong email program and will equally appeal to savvy digital practitioners, aspiring email marketing managers and senior marketing management looking to dive deeper into the channel.
Special guests include email marketing experts from Southwest Airlines, Barnes & Noble, Daily Candy and Silverpop.
Jenkins offers proven techniques and real world email program strategies that can result in stronger relationships with your customers, reducing costs and increasing revenue. All attendees will receive a workbook and a special 35% discount on “The Truth About Email Marketing.”
Agenda – 9:30 – 5:00
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9:30-9:45 |
Welcome and Agenda |
| 9:45-10:30 |
Walk Before You Send – 3 Mission Critical Foundation Pieces for a Successful Email Program |
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1) Defining your email program’s value & setting internal goals |
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2) Email Budgeting, Resources & Organizational Challenges |
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3) Metrics, Key Performance Indicators & Benchmarks |
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10:30-11:00 |
Email Creative & Messaging |
| 11:15-12:00 |
Brand Keynote I Southwest Airlines |
| 12:15-1:00 |
Lunch & Networking Break |
| 1:15-2:00 |
Email Acquisition Done Right |
| 2:00-2:45 |
Social Fireside Chat – How to Leverage Social Marketing & Other Complimentary Channels with Scott Voigt of Silverpop |
| 3:00-4:15 |
Email as the Glue to Your Business Model – Daily Candy Shares their Secrets |
| 4:30-5:30 |
Email All Star Closing Panel – Q & A from Audience & Moderator – Topics will include mobile’s impact on email, CAN-SPAM, segmentation, preference centers and what will “kill” email next. All Star Guest include some of the industry’s top experts from Barnes and Noble, Daily Candy, Silverpop Southwest Airlines and Trendline Interactive. |
Sponsored by:
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