| Tracks |
Brand Track |
Social Media Track |
Digital Demographics Track |
Media Strategy Track |
Performance Track |
Sponsored Workshops |
9:00 AM 10:00 AM | Keynote Presentation: New Media |
10:00 AM
11:00 AM | Expo Opens - No Conference |
11:00 AM
12:00 PM | Virtual Worlds & Virtual Goods: Not a Passing Fad, This is Big Brand Business |
11:00 - 11:30 am
Social Media & Marketing: The Big Picture
|
 |
11:30 - 12:00 pm
World Premiere! Technorati's State of the Blogosphere Report 2010 |
|
Digital Marketing to Mom: How and When to Reach Her (and What to Avoid!) |
Chasing Paid Engagement: The Metrics that Matter and How to Measure Them |
World Premiere! Nielsen's Online Video Ad Effectiveness Report |
Sponsored Workshop I |
12:15 PM
1:15 PM |
Conference Lunch |
12:30 PM
1:00 PM | Keynote Presentation: Social Science |
1:15 PM
2:15 PM | Premium Content & Tablets: Make Content and Context Work for Your Brand,
Hour 1
| Social Media: So You Have a Facebook Page. NOW What? | Marketing to Moms: Creative Showcase of Digital Success Stories | Ad Networks, Exchanges & DSPs: Next-Gen Audiences and Media Strategy,
Hour 1
| Search
Marketing: Be Where Your Customers are Looking for You,
Hour 1
|
Sponsored Workshop II |
2:30 PM
3:30 PM |
Premium Content & Tablets: Make Content and Context Work for Your Brand,
Hour 2
|
Social Media Case Studies: Paid, Earned and Owned Media |
Digital Marketing to Teens & Millennials: A New Kind of Customer | Ad Networks, Exchanges & DSPs: Next-Gen Audiences and Media Strategy,
Hour 2
|
Search Marketing: Be Where Your Customers are Looking for You,
Hour 2
|
Sponsored Workshop III |
3:30 PM
4:00 PM | Conference Networking Break |
4:00 PM
5:00 PM |
Which Screen is it Anyway? Navigating a Multi-Screen Reality (TVs, Computers, Phones, Tablets...Oh My!) |
Location-Based Advertising: Social Media Adventures in the Here and Now (Foursquare, Gowalla and Beyond) |
Marketing to Teens & Milennials: Creative Showcase of Digital Success Stories |
Measurable TV: Hypertracking in the Living Room and What it Means for Advertisers |
Coupons + Social Media + Mobile: The Digital Future of Promotions |
Sponsored Workshop IV |
5:15 PM
6:00 PM | Keynote Presentation: NY Startups in the Hot Seat |
6:00 PM
7:30 PM | ad:tech Networking Bash - Javits Center |
| Tracks |
The Future Track |
Customer Revolution Track |
Hispanic Marketing Track |
Performance Track |
Affiliate Track |
Sponsored Workshops |
9:00 AM
10:00 AM | Keynote Presentation: TBD |
10:00 AM
10:30 AM | Conference Networking Break |
10:30 AM
11:30 AM |
Video Everywhere: From
Online Pre-Roll to Branded Entertainment to OTP - Behold a Brave New World of Sight, Sound and Motion,
Hour 1
|
Mobile Marketing: The Advertising Medium that Lives in Your Pocket,
Hour
1
|
Hispanic Marketing New to ad:tech! A full day on digital marketing to the fastest-growing demographic (more details soon!) |
Email Marketing:
Get Closer with
Your Customers
Using the #1 Internet Application,
Hour 1
|
Affilliate
Marketing: New Horizons, Best Practics from Amazon to Social Media and Beyond,
Hour 1
|
Sponsored Workshop V |
11:45 AM
12:45 AM |
Video Everywhere: From Online Pre-Roll to Branded Entertainment to OTP - Behold a Brave New World of Sight, Sound and Motion,
Hour 2
|
Mobile Marketing: The Advertising Medium that Lives in Your Pocket,
Hour 2
|
Hispanic Marketing (continued) |
Email Marketing: Get Closer with Your Customers Using the #1 Internet Application,
Hour 2
|
Affilliate Marketing: New Horizons, Best Practics from Amazon to Social Media and Beyond,
Hour 2
|
Sponsored Workshop VI |
12:45 PM
2:00 PM | Conference Lunch |
2:00 PM
3:00 PM |
Advertising Innovation: Moving Beyond the Horizon of Today's Best Practices to the Sharpest Edge of What's Possible,
Hour 1
|
Social Media: Learning to Listen to Your Customers,
Hour 1
|
Hispanic Marketing (continued) |
Optimization & Analytics: Improve Your Marketing with Data,
Hour 1
|
TBD |
Sponsored Workshop VII |
3:15 PM
4:15 PM |
Advertising Innovation: Moving Beyond the Horizon of Today's Best Practices to the Sharpest Edge of What's Possible,
Hour 2
|
Social Media ROI: Is All the Noise Helping the Bottom Line for Your Business?
Hour 2
|
Hispanic Marketing (continued) |
Optimization & Analytics: Improve Your Marketing with Data,
Hour 2
|
Tablets Go Wild: Creative Showcase of the Best Ads on the iPad and Other Tablet Computers |
Sponsored Workshop VIII |
4:30 PM
5:30 PM | Closing Celebration |