ad:tech New Delhi - Speakers

ad:tech New Delhi 2011

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Association Partners

ad:tech Sydney

ad:tech Sydney

Benedict Hayes
Vice President and Head of Strategy, iProspect Communicate 2

		Benedict has been working in the digital field for 11 years specialising in search, social and digital campaign based marketing. After 8 years of working in the UK for clients such as RBS, Citibank, Compare the Market, Acromas and Arcadia Group he moved to India 3 years back to work for India’s leading search agency iProspect Communicate 2. Benedict now heads Strategy at iPC2 and is responsible for some of India’s largest award winning digital marketing campaigns. Ben was one of the UK’s first Google Adwords Professionals as well as Yahoo Search Ambassador. He has addressed many Search Conferences such as SES, Ad:Tech, ClickAsia, Social Media Summit and has run many SEO, Social Media and Search workshops.


		Benedict Hayes will be speaking at:

		Master Class Session 1: Role Of Organic Search In Customer Acquisition Wednesday, February 20, 2013 10:15 AM-11:00 AM This Session will cover the Evolution of Organic Search and present the case for Optimizing the Web Presence instead of the older approach of Optimizing the Website to. Key Topics • Evolution of SEO • Nuances of Large Enterprise SEO • Web Presence Optimization • Tools and Technologies of SEO • Measuring ROI from SEO

		Master Class Session 2: Role Of Paid Media In Customer Acquisition Wednesday, February 20, 2013 11:05 AM-12:00 PM This session will cover the Evolution of Search, Social and Mobile Key Topics • Paid Search Automation Technologies • Re-Marketing and Search Retargeting • Evolution in Social Advertising • Mobile Advertising and potential of non-internet based Mobile Advertising

		Master Class Session 4: Cross Selling And Upselling - Distinct Strategies Required For Each Social Media Platforms Wednesday, February 20, 2013 01:45 PM-02:30 PM This Session shall focus on Leveraging Social Platforms to Build, Sustain and Monetize a Community of the Target Audience. It shall bring into focus the Distinct Strategies required for Social Media Platforms such as FB, G+, Twitter, LinkedIn and YouTube Key Topics • Role of Social Media as a Multiplier for Cross Selling and Upselling • Strategic Approach to Community Creation • Strengths of Individual Platforms • Strategy Nuances for Each Platform • Case Studies of the Most Successful Community Creation through Social Platforms
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Sponsors 2013

Exhibitors 2013