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| Kent Wertime |
| President and Representative Director & Chief Operating Officer , Ogilvy & Mather (Japan) K. K. & Ogilvy Asia Pacific |
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Kent began his advertising career in New York, where he worked with advertising agencies DMB&B, TBWA and BBDO. During his time in New York, Kent was responsible for managing Pepsi-Cola International’s advertising and sponsorship activities at BBDO.
Kent has lived and worked in Asia for twenty years. At the beginning of 1990, Kent transferred to Asia with BBDO. Over the ensuing ten years, Kent held various senior management positions with BBDO in Asia, based in Hong Kong, Singapore, and Bangkok.
At the end of 1999, Kent joined Ogilvy to head up the Ogilvy’s Interactive division. Kent helped Ogilvy establish the largest Interactive agency operation in Asia, with offices in 12 markets. In January of 2004, Kent was promoted to President, OgilvyOne Asia. In March of 2009, Kent moved to Japan and took on the added responsibility as President of Ogilvy & Mather Japan.
Kent is an experienced writer and speaker. His writing has appeared in The Asian Wall Street Journal, Media, Asiaweek, China Daily and Brand News.
Kent’s first book, Building Brands and Believers, was published in 2002. In late 2007, Kent co-authored a second book, DigiMarketing (www.DigiMarketingNow.com).
Kent is a frequent speaker at industry conferences in Asia and around the world. |
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