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    2009 speakers  back to list
     
    Robbie Hills
    Head of Media Technology - China, South East Asia & India, Google Inc
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    Robbie Hills ad:tech Robbie Hills is recognized as one of the region’s most authoritative digital marketing experts. He has experience in multiple digital verticals across the entire APAC region

    His current role is Head of Media Technology Solutions for China, South East Asia and India at Google.

    He joined Google in February 2011 as Head of Rich Media Asia Pacific.

    Most recently he was the General Manager of RockYou APAC. RockYou is the leading innovator, creator, and distributor of content on the social web.

    Prior to RockYou he was the CEO APAC of WPP’s Group M Search businesses and prior to that was managing director of WPP owned 24/7 Real Media, Australia.

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       Robbie Hills will be speaking at:
       
    Panel Session: New Media Strategy: How To Use DSPs, RTB & Beyond
    Friday, February 22, 2013 11:30 AM-12:15 PM

    The basics of buying digital media continue to change. In addition to tracking clicks, page views and impressions, buyers now need to know more about the technology powering their deals – like real-time bidding (RTB) platforms. These new platforms make it easier to find the right eyeballs for the right price, but they also complicate an already complex process. Join this session with experts from brands and ad technology companies as they dig into the pros and cons of various automated media-buying platforms and if India is ready for it?

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