ad:tech New Delhi – Conference Schedule

Tracks

Ballroom 1

Ballroom 2

9:00 AM

9:15 AM

Inauguration

9:20 AM

9:30 AM

Welcome Remark From ad:tech Executive Management

9:30 AM

10:15 AM

Opening Keynote Presentation: Coca-Cola’s Liquid & Linked Marketing
Wendy Clark, The Coca-Cola Company, Hashem Bajwa, DE-DE

10:20 AM

11:05 AM

Keynote Presentation: The Future Practice Of Marketing: Shaping Our Belief
Katharyn White, IBM Global Business Services

11:05 AM

11:15 AM

Tea/Coffee Break
Sponsored by: SapientNitro

11:15 AM

11:55 AM

Visit To The EXPO Hall

11:55 AM

1:35 PM

BRAND STRATEGY

DATA

12:00 PM

12:45 PM

Panel Session: Brand Storytelling Gets Tech-ified

Panel Session: Big Data – Not Just For Big Businesses

12:50 PM

1:35 PM

Panel Session: Integrated Marketing: How To Plan, Create And Execute?

Presentation Session: Data Driven

1:35 PM

2:25 PM

Lunch Break

2:20 PM

5:00 PM

MARKETING MASTERS

INNOVATION

2:25 PM

3:15 PM

Marketing Masters

Presentation Session: Why Marketers Should Care About Augmented Reality

3:20 PM

4:10 PM

Marketing Masters

Presentation Session: Gamifiy Your Marketing Plan

4:10 PM

5:00 PM

Marketing Masters

Presentation Session: Location Based Relevancy: How Mobile And Social Are Driving Immediacy And Influencing Purchasing Decisions

5:00 PM

5:15 PM

Tea/Coffee Break
Sponsored by: SapientNitro

5:15 PM

5:45 PM

Visit To The EXPO Hall

5:45 PM

6:30 PM

Keynote Presentation: Reinventing The Way Brands Are Built
Ruth Stubbs, iProspect & Digital Media Asia Pacific

7:00 PM

9:00 PM

BIG Networking Bash
Sponsored by: Ozone, BBC & indiatimes

Tracks

Ballroom 1

Ballroom 2

8:45 AM

9:00 AM

Welcome Remark From ad:tech Executive Management

9:00 AM

9:45 AM

Keynote Presentation: Standing At The Precipice: A New Era Of Global Marketing
Alyssa Altman, SapientNitro

9:50 AM

10:35 AM

Keynote Presentation: News Youth: How Eccentric Users Are Shaping The Media
Durga Raghunath, Firstpost

10:35 AM

10:50 AM

Tea/Coffee Break
Sponsored by: SapientNitro

10:50 AM

11:30 AM

Visit To The EXPO Hall

11:25 AM

1:05 PM

MOBILE MARKETING

DISPLAY / VIDEO

11:30 AM

12:15 PM

Panel Session: Smart Or Dumb? Integrated Mobile Marketing That Engages Your Mobile Customers

Panel Session: New Media Strategy: How To Use DSPs, RTB & Beyond

12:20 PM

1:05 PM

Panel Session: Future Of Mobile Advertising And Marketing

Panel Session: Video Integration: Making TV, Web & Mobile Work Together

1:05 PM

1:35 PM

Lunch Break

1:30 PM

3:10 PM

SOCIAL / SEARCH

SPOTLIGHT

1:35 PM

2:20 PM

Panel Session: Social Media ROI - Making Sense Of The Imprecise

Panel Session: The World Of Today's Connected Youth

2:25 PM

3:10 PM

Presentation Session: The Convergence Of Search, Social And Content Marketing

Presentation Session: Innovations Than Every Marketer Must Know

3:10 PM

3:25 PM

Tea/Coffee Break
Sponsored by: SapientNitro

3:25 PM

4:10 PM

Visit To The EXPO Hall

4:15 PM

5:00 PM

Keynote Presentation: Revenue At The Speed Of User Adoption
Sunita Rajan, BBC Advertising

5:05 PM

5:50 PM

Keynote Presentation: Marketing The Cinema Experience In A Digital World
Bettina Sherick, 20th Century Fox International

6:00 PM

6:30 PM

Big Surprise Session

6:30 PM

6:35 PM

Closing Remarks From ad:tech Executive Management