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Presentations – ad:tech New Delhi 2012
We have obtained approvals from our speakers to share these presentations. We seek your kind understanding that due to content protection reasons, some speakers are unable to share their presentations with us.
Main Presentations
| Day 1 - 22 February, Wednesday (Master Classes) |
Content as a Brand Building Approach for Digital
Moderator: Vivek Bhargava, Managing Director, Communicate 2
Speakers: Amit Singh, Solutions Engineer, Google
Hasnain Zaheer, CEO, Simplogy |
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SEO – 2.0 - SEO is no longer about optimizing your website, it is about optimizing all your digital assets across various platforms
Speaker: Benedict Hayes, VP - Digital Strategy, Communicate 2 |
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Evolution of PPC and technologies deployed in PPC
Moderator: Ronny Raichura, Practice Head of Paid Search, Communicate 2
Speaker: Miten Sampat, VP - Product Strategy, Quova |
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Social media listening to do more than Online Reputation Management
Moderator: Vivek Bhargava, Managing Director, Communicate 2
Speaker: Ch Venkata Ramana, Chief and Co-Founder, Value Pitch |
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| Day 2 - 23 February, Thursday |
How Data-Driven Networks Enhance Brand Engagement
Speaker: Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn |
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Marketing Master
Moderator: Arun Tadanki, Managing Director, Yahoo! India & SEA
Speaker: Karthi Marshan, EVP & Head, Group Marketing, Kotak Mahindra Bank Ltd |
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Marketing Master
Moderator: Arun Tadanki, Managing Director, Yahoo! India & SEA
Speaker: Viral Oza, Marketing Director, Nokia |
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Brands Got Game? Latest Opportunities for Advertisers To Connect with their audience through Online Gaming and Social Gaming Networks
Moderator: Rebecca A. Fannin, Founder: Silicon Asia & Editor, Silicon Dragon News
Presenter: Alok Kejriwal, CEO and Co-Founder, Games2win |
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State of the Internet India with Lessons Learned in the Digital Measurement Trenches of Online Advertising
Speaker: Gian Fulgoni, Executive Chairman and Co-Founder, comScore, Inc. |
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| Day 3 - 24 February, Friday |
Presentation Session: From Mobile Advertising to Commerce. How are Mobile, Location and Commerce coming together to drive consumer engagement
Speaker: Suresh Narasimha, Founder & CEO, TELiBrahma Convergent Communications |
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Social Media Metrics and Measurement
Speaker: Farshad Family, Managing Director - Nielsen Media, India, The Nielsen Company |
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Search Goes Social
Speaker: Vinod Nambiar, Managing Director, Position2 Inc. |
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Sponsored Workshops
| Day 1 - 23 February, Thursday |
Apps vs. Mobile Web: How to Engage Consumers?
Speaker: Anita Moorthy, Senior Director Product Marketing, July Systems |
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Revealing Today's Mobile Consumer: How Massive Mobile Video Consumption is Changing Consumers' Interaction with Brands
Speaker: Ashwin Puri, Global Head of Advertising & MD SE Asia, Vuclip |
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Media Optimization - Are you still using only Reach, Frequency and CTRs?
Speakers: Milind Sattur, Consultant - Media Practice, Millward Brown
Rajith Nair, Director - Digital Solutions India, Millward Brown |
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Display 2.0 – The arrival of Real Time Bidding
Speaker: Satish Kadu, VP and Business Head, ATOM, Komli Media |
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Insights: Exposing Data and Science to Make Smarter Decisions
Speaker: Andrew Newman, Global Senior Director, Insights, Tribal Fusion |
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| Day 2 - 24 February, Friday |
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Email Marketing - Moving towards 3rd Generation
Speaker: Kalpit Jain, Chief Operating Officer, netCORE Solutions |
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Online Marketing Success Strategies for E-commerce
Speaker: Shameek Chakravarty, COO & Co-founder, Ohana Media |
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Effective and Efficient ROI Optimization
Speakers: Gulshan Verma, Vice President and Country Head, Media Network, India and North America, Komli Media
Phil Dance, Director - International Partnership Development, Efficient Frontier |
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Emerging Digital Trends : What does it mean for Advertisers?
Speaker: Sunil Punjabi, Chief Revenue Officer, Networkplay Media Pvt Ltd |
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