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All tracks
Keynote
Hispanic
Latin America
Universal
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tuesday, june 3
Tracks
Keynote
Hispanic
Latin America
Universal
9:30 am
10:30 am
Keynote Presentation
- The Attention Economy: Mastering the Touchpoints that Captivate Multicultural Consumers
10:45 am
11:45 am
Hispanic Marketers Roundtable: Leading Brands Share Their Vision
Brazil: The State of the Industry (Presented by the IAB)
Workshop: Measurement and Metrics
12:00 pm
1:00 pm
Hispanic: The State of the Industry
Latin American Consumer Habits and Online Behavior
Workshop: Search Engine Marketing and Optimization (Presented by SEMPO)
1:15 pm
2:15 pm
Delegate Lunch
2:30 pm
3:30 pm
Social Networking and Consumer Generated Content in the Hispanic Market: Has a Value Proposition Emerged?
Mexico: The State of the Industry (Presented by the IAB)
The Internet Economy: Start-ups, Bubbles, and Buyouts
3:45 pm
4:45 pm
Digital Insights: Reaching the Hispanic Consumer
Latin American Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World
Online Video Workshop: The Challenges of Production and Execution
5:00 pm
6:00 pm
The State of Search in the Hispanic Markets (Presented by the SEMPO Latino Working Group)
The State of Mobile in Latin America
The Art of Persuasion: The New Laws of eCommerce Marketing
6:15 pm
7:15 pm
Keynote Roundtable: Consumers, Content and Control: Big Media in the Digital Age
wednesday, june 4
Tracks
Keynote
Hispanic
Latin America
Universal
9:30 am
10:30 am
Keynote Presentation
- Technology + Commerce + Culture: The Story of an eCommerce Pioneer
10:45 am
11:45 am
Keynote Roundtable: The Now and Next of the Digital Revolution: Surveying The Modern Media Landscape Across the Americas
12:00 pm
1:00 pm
Hispanic Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World
Latin American Marketers Roundtable: Leading Brands Share Their Vision
The Modern Agency
1:00 pm
2:00 pm
Delegate Lunch
2:15 pm
3:15 pm
Hispanic Audience Segmentation: The Complexities of Acculturation
Latin America Media Strategy & Planning
The Consumer Experience in a Multi-Platform World, Part I
3:30 pm
4:30 pm
Cutting-Edge Creative: Hispanic
Social Media and Consumer Generated Content in Latin America: Exploring the Advertising Value Proposition
Brand Nation: Leading US Marketers Discuss Best Practices
4:45 pm
5:45 pm
The State of Mobile in the Hispanic Market
Cutting Edge Creative: Latin America
360 Degree Media Solutions
6:00 pm
7:00 pm
The Consumer Experience in a Multi-Platform World, Part II
The State of Search in Latin America (Presented by SEMPO)
Digital Experience Design + Innovation
