| Tracks | Track 1 | Track 2 |
7:00 AM 5:30 PM | Stream Chair: Alan Long | |
7:45 AM 8:40 AM | Breakfast Briefing: Marketing Automation & CRM – Learn How To Integrate Your Digital Data With Your CRM Data To Drive Revenue |
8:00 AM 8:45 AM | Registration Opens |
8:45 AM 9:00 AM | Opening Remarks; David Whittle, Managing Director, M&C Saatchi |
9:00 AM 10:00 AM | Marketing The Cinema Going Experience In The Digital World
Bettina Sherick, SVP Digital Strategic Marketing, 20th Century Fox International |
10:00 AM 10:45 AM | Everything Is Possible
Tom Uglow, Creative Lead, Google |
10:45 AM 11:15 AM | Networking Break and Exhibition |
11:15 AM 12:00 PM | Creative Vs Curative | A View From The Boardroom: Getting All Generations On Board With Digital |
12:00 PM 12:45 PM | Data Driven Networks Enhancing Brand Engagement Online | What’s Now And What’s Next For Display Advertising And Does It Still Work? |
12:45 PM 2:00 PM | Lunch And Exhibition |
2:00 PM 2:45 PM | Demystifying The NBN And The Opportunities It Will Create | The Evolving Habits Of The Australian Media Consumer And The Importance Of Video |
2:45 PM 3:30 PM | What Are You Doing With All That Digital Data? How To Earn A Seat At The Revenue Table | The Bravest, Boldest And Best Digital Campaigns Of The Last Year |
3:30 PM 4:00 PM | Networking And Exhibition |
4:00 PM 4:45 PM | Social Media: Driving Your Fans Via Promotions, Competitions And Interactions 24/7 | Effective Mobile And Multi-Screen Strategies Using An HTML5 Framework |
4:45 PM 5:30 PM | Who Should Own Your Social Media Strategy – What To Outsource, What to Keep In House | Multichannel Marketing In The Digital Age – The Science Of Mass Personalization |
5:30 PM 7:30 PM | Networking and Drinks (Conference Delegates Only) |