Day One Breakfast Briefing - 28 March, 7:45AM - 8:40AM

Marketing Automation & CRM – Learn How To Integrate Your Digital Data (Email, Search, Web, Social, Mobile) With Your CRM Data To Drive Revenue

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Today's smart digital marketers have realised that to prove the revenue impact that marketing is having on an organisation's bottom line, they need to integrate all of their customer and prospect digital marketing data together with their internal CRM data to understand what's driving not just leads but more importantly sales revenue! That is why we are in marketing after all - right

This breakfast briefing is designed to provide digital & data-driven marketing leaders with the following actionable insights:

• What: is the difference between a Marketing Automation & CRM Database?
• Why: should you implement a Marketing Automation solution? What value will it provide you?
• When: should you make the jump and evaluate Marketing Automation vendors?
• Who: in the industry has successfully implemented a Marketing Automation solution? What results have they achieved? What has it cost them to get there? Time, Resources, Investment? (GOOGLE CASE STUDY)
• What: strategies, people, processes & methodologies were used to successfully integrate your digital data with your CRM data? (GOOGLE CASE STUDY)
• How: will Marketing Automation help you predict marketing's contribution to revenue and prove the value of your existence? (GOOGLE CASE STUDY)

Panellists
Will Scully Power, Managing Director, Datarati
Emma Robinson, Head of Marketing, Australia & New Zealand, Enterprise, Google Australia