In order to ensure that ad:tech Melbourne 2012 is closely aligned to the Australian digital media marketplace we will be putting together the ad:tech advisory councils. The councils will represent different parts of the market and will be instrumental in guiding the conference content, speaker faculty and social media promotions for their topic area. Internationally ad:tech works with very senior advisory boards and boards of governors. Here in Sydney we want to get more hands on, really tie ourselves to the market and make sure we're doing what the industry wants.

Look out for our announcement of the 2012 advisory councils in the coming months.