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tuesday, september 22, 14:30 - 15:00
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| A 3D Approach to Online Advertising | The Optimal Blend of Cost, Margin and Volume for Substantial Growth
When advertising budgets get slashed, our knee - jerk reaction is to cut costs. But will salvation come from reducing eCPA alone? Advertisers need to take an efficient, bold "3D" approach to building online advertising and media campaigns that takes into consideration the three business pillars: costs, margins and volume.
This session goes beyond the hype and conventional wisdom. Learn how campaigns and media strategies can be built by aggregating and integrating diversified media sources, optimizing margins to reflect true business goals and leveraging technology to allow full control of the value chain. You can then achieve the right balance between cost, margins and volume - for more opportunities, higher profiles and improved ROI.
** a case study demonstrating the approach will accompany the presentation.
Presented by: Tsafrir Peles, co-CEO, DSNR Media Group
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