Her route to VCCP included being one of the very first WPP Marketing Fellows, a Partner at Ogilvy Interactive in New York and Strategy Director of Naked London.

Current clients include the London 2012 Olympic Games, O2, Dyson, School Food Trust (trying to get teenagers to eat more healthily), the UK government (trying to get Brits to drink less!) and Capital One.

Outside of work, Amelia enjoys running, drinking good red wine and writing either at her own blog (www.ameliatorode.typepad.com) or for publications such as The Spectator and Campaign magazine.