ad:tech London 2009

ad:tech: think strategy, not technology!

Are you totally overwhelmed by all the conflicting information out there... and totally confused about what to do and where to start, to get the most out of the digital marketing opportunities?

The feedback from many of last year’s ad:tech visitors was that the language used in digital marketing was often inaccessible and overly technical. Whilst many visitors were hoping to achieve their marketing objectives, they found the complex lingo difficult to decipher. We even found that while the vast majority of visitors – over 80%* - had purchasing responsibility for their company’s solutions, many of these marketers didn’t have sufficient knowledge to make informed strategic decisions.

In an effort to simplify this confused world, ad:tech London provides a jargon-free business platform for brands, agencies and publishers to ‘Learn, Unlearn & Relearn’** their existing digital marketing knowledge. In addition solution providers, showcasing their latest solutions, can help motivated marketers to make more informed purchasing decisions. Visitors also have opportunities to:

• Network & share real experiences with like-minded professionals in digital marketing.
• Source the latest solutions for your marketing strategies and advertising campaigns.
• Understand how to build brands successfully online and generate measureable marketing return on investment.
• Build relationships with consumers online and maximise your customer retention.
• Investigate the latest innovations to stride ahead of the competition.
• Learn the latest industry initiatives at the FREE ad:tech seminars.