wednesday, september 2, 11:00am - 12:00pm

Social Media Industry Forum (Presented by eMarketer)

ad:tech Chicago is pleased to welcome Geoff Ramsey, CEO and Co-Founder of eMarketer, to the ad:tech stage to lead our first ever Social Media Industry Forum. This multi-faceted, deeply engaging session will cover today’s most critical and exciting issues from across the social media ecosystem and marketplace, including: Geoff Ramsey will open the session with a social media industry overview and share the latest data, trends and strategic insights from across the social media marketplace. Representatives from DraftFCB Chicago, Sharpie, Edelman Digital and Ben & Jerry's will provide deep-dive case study reviews and offer actionable advice related to creating and executing a successful social media campaign. Geoff Ramsey will moderate a discussion with the panelists and the attendees to gather input from the community and discuss and debate issues that are important to publishers, advertisers and service providers as we collectively analyze and look to enhance the value proposition of social media marketing.

MODERATOR: Geoff Ramsey, CEO and Co-Founder, eMarketer PANELISTS: Akash Pathak, Digital Strategist, DraftFCB Susan Wassel, PR and Social Media Manager, Sanford Brands/Newell Rubbermaid Rick Murray, President, Edelman Digital Katie O'Brien, Digital Marketing Manager, Ben & Jerry's

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