tuesday, september 1, 5:15pm - 6:15pm

Creative Showcase I: Love for Sale—How Great Creative Seduces its Target

Once upon a time there existed a world where both individuals and marketers, alike, sought love by putting their best faces forward, in the hopes that potential lovers, re buyers, might (emphasis on might) take notice. Back in the day, it only mattered that the seller put on the right outfit and showed up in what might be considered the most likely places to be seen and heard. It might have been the hottest bar, or it might have been in the first pod following the kick off during the Super Bowl. Today however, in this the age of online love, individuals and marketers have an opportunity to seek out a very specific target. So, the challenge becomes even greater to not only stand out and be noticed immediately, but to be able to make the message more personal and more inviting than ever before. With true interactivity comes great responsibility and the added pressure of developing great creative to develop an instant connection, or risk losing the ‘customer’ forever. Join Liz Ross, Chief Growth Officer at Digitas, and Matt Brennock, Owner of Fusion Idea Lab, as they take you through best practices and examples in a real-world case study to help you develop great creative that cuts through the noise and connects with customers—hopefully, for life.

SESSION LEADERS: Matt Brennock, Owner, Fusion Idea Lab Liz Ross, Chief Growth Officer, Digitas U.S.

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