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| KEYNOTES |
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Welcome to The Age of Performance Branding
Kevin Kells, the CPG Industry Director for Google opens the show to talk about the new media landscape, the evolving consumer and how marketers, both large and small, can thrive in the era of Performance Branding. |
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Here Comes Every Customer: The Former Audience is Talking Around You
Clay Shirky, author of Here Comes Everybody is a provocative new voice on all things Internet. In this presentation, Clay illustrates some of the opportunities and pitfalls in engagement, and illuminates some of the important trends unfolding today. |
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The Big Idea Strikes Back
Brad Jakeman, a leading brand advertiser, believes brands are in more control than ever. And that it’s not just about the channels available to marketers, but about creating a big idea and executing it across all platforms to create a consistent consumer experience. |
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| Plus, two Keynote Roundtable Panels. Get details. |
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Conference:
Tuesday, August 5: 9:30am - 7:00pm
Wednesday, August 6: 9:45am - 5:45pm |
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Exhibit Hall:
Tuesday, August 5: 10:00am - 6:00pm
Wednesday, August 6: 10:00am - 4:00pm |
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Navy Pier:
Festival Hall B, Lobby 2, 600 East Grand Avenue, Chicago, IL 60611 - View Map |
SPEAKERS
Top brands, award-winning agencies and leaders in metrics, publishing and search are already signed on to speak at ad:tech Chicago.
Brand Speakers Include:
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Brad Santeler,
Director of Media
and Relationship
Marketing, Kimberly-
Clark Corporation |
Kevin Doohan,
Director, Interactive
Marketing, ConAgra
Foods |
Chris Allen,
VP, Director of
Video Innovation,
Starcom USA |
Andrew Markowitz,
Director, Digital
Marketing and
Media, Kraft |
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Scott Howe,
VP and GM,
Advertiser &
Publisher Solutions
Group, Microsoft |
Richard
Binhammer,
Senior Manager,
Social Media/Blog
Outreach, Dell, Inc. |
Joe Megibow,
VP, Customer
Experience and
Online Marketing,
Hotels.com |
Michael Moore,
Worldwide Director,
Purina Interactive,
Nestle |
SESSIONS
Tactical, practical advice from leading marketers and agencies in these sessions:
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The Consumer Experience in a Multi-Platform World, Parts I & II |
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Making Mobile Work: Real-World Examples |
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Deal Quality: Planning, Negotiating and Securing Online Ad Buys that Make Sense |
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Tactical Search: Local and Mobile |
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The Role of Email in a Web 3.0 World |
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eCommerce Marketing: The Art of Customer Acquisition and Building Lifetime Value |
NETWORKING
It's never been more important to physically connect with friends, colleagues and the growing base of marketing experts who have come to represent ad:tech's expanding network. ad:tech Chicago provides the space to really engage in conversation.
The exhibition floor promises a cross-section of established vendors and exciting newcomers, featuring the latest technology and services. Spend the time you need to get in depth information on ad networks, email management, rich media, search, mobile ... view complete exhibitor list.
ad:tech Chicago has lots to offer, make sure you explore it all!
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ad:tech Party! Opening night at Enclave. |
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Avenue A | Razorfish is presenting on social influence marketing – it will make you rethink how you market online. |
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New! Mark-Ops Forum where marketing strategy meets operational execution. Everybody talks about closing the strategy-execution gap inside the modern enterprise. But this is where it happens! |
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Google is offering a great range of workshops on video, adwords, optimization and even traditional media. |
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New! Sponsored Vendor Seminars: On the show floor, half hour demos and case-studies to make your business more successful! |
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New! Gaming Lounge: It's play time! Massive is bringing a suite of games to keep you not only entertained, but to demonstrate the best of dynamic video game advertising. |
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New! Mobile Marketing Pavilion... find great partners now! |
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