| Tracks | Media and Branding | Performance Marketing | Master Class Workshops | Sponsored Workshops/MobileMix |
9:00 AM 9:50 AM | Advertising 3.0: Thriving in the Age of Chaos |
10:00 AM 10:45 AM | State of the Industry (Presented by the Chicago Interactive Marketing Association) |
11:00 AM 12:00 PM | The Transformation of News Media: How to Thrive in the Age of Chaos | Power Session: So Many Networks, So Little Time—Actionable Advice on How to Best Leverage Digital Audience Networks | Master Class Workshop: Defining the New Media Currency—How to Bring Traditional Media Metrics Online—Or Should We? | Razorfish Sponsored Workshop: Mapping Your Influence—The Power of the Social Graph |
12:15 PM 1:15 PM | Power Session: Building Great Brands in the Digital Age: Guidelines for Developing Winning Strategies (Presented by Nielsen Online) | Social CRM: Leveraging Social Media Platforms to Build Relationships and Drive Sales | Master Class Workshop: The Modern Agency | Targetbase Sponsored Workshop: Brand Marketing Experts Share Their Transformation from a Digital Presence to True Customer Engagement |
1:15 PM 2:15 PM | Delegate Lunch |
2:30 PM 3:45 PM | What's Wrong (and What's Right) with Digital Display Advertising? Advancing Digital Media to Drive Business Results | Social Performance: How Leading Marketers are Leveraging Social Media and UGC to Achieve Clear Goals and Business Objectives | Master Class Workshop: Digital Moms—How to Reach and Harness This Consumer Marketing Force | MobileMix: Mobile Metrics and Research for Marketers |
4:00 PM 5:00 PM | The Almighty Local Dollar: How To Reach and Monetize the Local Digital Consumer | Branding 3.0--Leveraging Digital to Drive Brand Preference (Presented by Digitas) | Master Class Workshop: Leveraging Online Advertising to Drive Offline Sales | MobileMix: Mobile is Here—Integrating Mobile Marketing and Advertising in Today’s Economic Climate |
5:15 PM 6:15 PM | Online Video Industry Forum (Hosted by IAB Digital Video Committee) | Leveraging Customer Intelligence to Drive Business Growth | Creative Showcase I: Love for Sale—How Great Creative Seduces its Target | MobileMix: More than a Mashup—Connecting with Mobile Consumers through Social Media |
| Tracks | Consumer Behavior | Search Marketing | Case Studies | Sponsored Workshops |
9:00 AM 9:50 AM | The Transformation of Media: How To Build Sustainable Business Models in the Digital Age |
10:00 AM 10:45 AM | Follow the Money—The View from the Buy Side |
11:00 AM 12:00 PM | ARF Consumer Insights Showcase: The Promise of 360—Leveraging Consumer Insights to Drive Brand Growth Via Integrated Marketing | The State of Search: Trends and Developments in Search Marketing (Presented by SEMPO) | Social Media Industry Forum (Presented by eMarketer) | |
12:15 PM 1:15 PM | Know Thy Consumer: Hard Data + Fresh Insights | Search - Not Just about the Desktop Anymore: Tactics and Techniques for Emerging Platforms (Presented by SEMPO) | Location-Based Targeting | Yahoo! Sponsored Workshop: Understanding the Drivers to Video Consumption—An Original Research Study |
1:15 PM 2:15 PM | Delegate Lunch |
2:30 PM 3:45 PM | The Twitter Effect: Leveraging Twitter to Drive Brand Engagement and Bottom-Line Results | SEO Workshop with Bruce Clay (Presented by SEMPO) | Creative Spotlight II: War of the Worlds: Branding vs. Technology | |
4:00 PM 5:00 PM | Audience Mapping: Using Data Visualization and Analytics to Find Your Audience | Search Questions and Answers (Presented by SEMPO) | The Next Frontier in Advertising - Widgets, Apps and Viral Video | |
5:15 PM 6:15 PM | The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in “The Cloud” | | Women to eWomen--How Brands Can Influence the Power Shopper | |