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All tracks
Keynotes
Media and Branding
Tactical Marketing
Emerging Platforms
new features
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tuesday, august 5
Tracks
Keynotes
Media and Branding
Tactical Marketing
Emerging Platforms
9:30 am
10:30 am
Keynote Presentation
- Keynote Presentation: Welcome to The Age of Performance Branding
10:45 am
11:45 am
Keynote Roundtable Panel: The State of the Industry
12:00 pm
1:00 pm
Power Panel: Master Class CPG Roundtable: Growing Online Brand Advertising Dollars
Power Panel: The New Media Economy: Defining the New Media Currency
Power Panel: Developing the Big Idea - Creative Strategy and Execution in the Digital Era
1:00 pm
2:00 pm
Delegate Lunch
2:15 pm
3:15 pm
The Banner is Dead: Digital Advertising Strategies in the Age of Earned Media
eCommerce Marketing: The Art of Customer Acquisition and Building Lifetime Value
Industry Spotlight: So Many Networks, So Little Time
3:30 pm
4:30 pm
The Internet Economy
Deal Quality: Planning, Negotiating and Securing Online Ad Buys that Make Sense
Getting More Agency Dollars Flowing into Mobile
4:45 pm
5:45 pm
The Consumer Experience in a Multi-Platform World, Part I
Targeting 2.0: Precision Marketing in the Digital Era
The State of Online Video: Going Beyond the Pre-Roll
6:00 pm
7:00 pm
Keynote Presentation
- Clay Shirky, Author of "Here Comes Everybody"
wednesday, august 6
Tracks
Keynotes
Media and Branding
Tactical Marketing
Emerging Platforms
9:45 am
10:45 am
Keynote Roundtable Panel: CMO Roundtable
10:45 am
11:45 am
Keynote Roundtable: Conversational Branding: Are You Listening?
12:00 pm
1:00 pm
Power Panel: Strategic Media Planning 3.0
Power Panel: The State of Search - A Maturing Marketplace or Poised for More Growth?
Power Panel: Widgets and Applications - The New Media Network
1:00 pm
2:00 pm
Delegate Lunch
2:15 pm
3:15 pm
The Consumer Experience in a Multi-Platform World, Part II
Tactical Search: Local and Mobile
Publishing in the Digital Age: How Media Companies are Extending Their Reach
3:30 pm
4:30 pm
The Long Tail of Social Media: Analyzing the Value Proposition for Publishers and Advertisers
Building Lifetime Value: Leveraging Digital Media to Enhance Acquisition and Drive Retention
Making Mobile Work: Real-World Examples
4:45 pm
5:45 pm
Viral Branding: Creating Brand Ambassadors
The Role of Email in a Web 3.0 World
