ad:tech Chicago 2008 - The Event For Digital Marketing!

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ad:tech Chicago

ad:tech Chicago

full value!

Keynotes sessions are open to all attendees, including exhibit hall pass holders.




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tuesday, august 5

Tracks	Consumer Behavior	Keynotes	Media and Branding	Master Class Workshops
9:30 am 10:30 am	Keynote Presentation: Welcome to The Age of Performance Branding
10:45 am 11:45 am	Keynote Roundtable Panel: The State of the Industry
12:00 pm 1:00 pm	Power Panel: Developing the Big Idea - Creative Strategy and Execution in the Digital Era		Power Panel: Master Class CPG Roundtable: Growing Online Brand Advertising Dollars	Power Panel: The New Media Economy: Defining the New Media Currency
1:00 pm 2:00 pm	Delegate Lunch
2:15 pm 3:15 pm	Industry Spotlight: So Many Networks, So Little Time		The Banner is Dead: Digital Advertising Strategies in the Age of Earned Media	eCommerce Marketing: The Art of Customer Acquisition and Building Lifetime Value
3:30 pm 4:30 pm	Getting More Agency Dollars Flowing into Mobile		The Internet Economy	Deal Quality: Planning, Negotiating and Securing Online Ad Buys That Make Sense
4:45 pm 5:45 pm	The State of Online Video: Going Beyond the Pre-Roll		The Consumer Experience in a Multi-Platform World, Part I	Targeting 2.0: Precision Marketing in the Digital Era
6:00 pm 7:00 pm	Keynote Presentation: Here Comes Every Customer: The Former Audience is Talking Around You

wednesday, august 6

Tracks	Consumer Behavior	Keynotes	Media and Branding	Master Class Workshops
9:45 am 10:45 am	Keynote Presentation: The Big Idea Strikes Back
10:45 am 11:45 am	Keynote Roundtable Panel: Conversational Branding: Are You Listening?
12:00 pm 1:00 pm	Power Panel: Widgets and Applications - The New Media Network		Power Panel: Strategic Media Planning 3.0	Power Panel: The State of Search - A Maturing Marketplace or Poised for More Growth?
1:00 pm 2:00 pm	Delegate Lunch
2:15 pm 3:15 pm	Publishing in the Digital Age: How Media Companies are Extending Their Reach		The Consumer Experience in a Multi-Platform World, Part II	Tactical Search: Local and Mobile
3:30 pm 4:30 pm	Making Mobile Work: Real-World Examples		The Long Tail of Social Media: Analyzing the Value Proposition for Publishers and Advertisers	Building Lifetime Value: Leveraging Digital Media to Enhance Acquisition and Drive Retention
4:45 pm 5:45 pm			Viral Branding: Creating Brand Ambassadors	The Role of Email in a Web 3.0 World