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ad:tech Chicago Opening Night Party
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Join ad:tech and your colleagues on the opening night of ad:tech, Tuesday, August 5 at Enclave. Enjoy music, an open bar and hors d'oeuvres from 8pm - 11pm. Cash bar from 11pm - closing.
Bring your ad:tech badge for entry. Expo hall pass is free when you register before August 5.
Time: Tuesday, August 5: 8:00pm - closing
Location: Enclave. 220 W. Chicago Ave; Between N Franklin and N Wells |
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Avenue A | Razorfish
Lunch Forum
Social Influence Marketing: A Transformative Opportunity
We all know that social media is having a transformative effect on the web. But what does this mean for marketers? Is there more to it than Facebook pages and quirky YouTube clips? Shiv Singh believes that the answer is to focus on Social Influence Marketing. The presentation will force you to rethink how you market online. It will leave you with concrete ways to leverage social influencers to reach new customers, manage your digital brand and form deeper and more trusted customer relationships.
Time: Wednesday, August 6: 1:00pm - 2:00pm
Location: Room 205
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| The Mark-Ops Forum Find out where marketing strategy meets operational execution at ad:tech's first "Mark-Ops Forum". CEO of Marketing Operations Partners, Gary Katz hosts this 2-hour, interactive, results driven learning and networking experience featuring top executives from Wal-Mart, Unica and a cross-section of experts from the marketing and project management community. Everybody talks about closing the strategy-execution gap inside the modern enterprise. But this is where it happens!
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Sponsored by:
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This session is only available to Full Conference Pass holders only.
Produced in Association with the PMI Marketing & Sales Specific Interest Group
Time: Wednesday, August 6: 3:30pm - 5:30pm
Location: Room 327 |
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AdShuffle
Hospitality Suite |
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Come by AdShuffle's hospitality suite for an overview of our technology, candid Q&A and a chance to win a WII. Advertisers, networks, publishers and agencies -- join AdShuffle for a walk-through of our real-time architecture, creative and landing page optimization, remarketing and custom reporting, as well as advanced inventory management and forecasting. Come find out how AdShuffle ad serving is changing the world of marketing technology. AdShuffle, the first, best and only choice in ad serving.
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Wednesday, August 6: |
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Advertiser walk-through:
11:00am - 11:30am |
Advertiser walk-through:
11:00am - 11:30am |
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Network/Publisher walk-through:
1:30pm - 2:00pm |
Network/Publisher walk-through:
1:30pm - 2:00pm |
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Advertiser walk-through:
3:00pm - 3:30pm |
Advertiser walk-through:
3:00pm - 3:30pm |
Location: Room 325
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Google
The Google Marketer's Playbook
Interested in reaching the right audience, using offline advertising to drive search, or boosting ROI? Come and join experts from Google as they discuss strategies for making the most of Google AdWords and other Google products.
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All sessions will be held in the Google Meeting Room #326. Please check www.ad-tech.com/chicago for a full agenda as the event approaches. The agenda will be posted oustide the meeting room, as well.
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Wednesday, August 6: |
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1:00pm - 2:00pm:
AdWords Fundamentals |
1:00pm - 2:00pm:
Optimization Strategies: Part 2 |
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2:15pm - 3:15pm:
Optimization Strategies: Part 1 |
2:15pm - 3:15pm:
Increase your Advertising Reach Using Traditional Media |
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3:30pm - 4:30pm:
Measuring and Tracking for Success |
3:30pm - 4:30pm:
Insight in Brand Advertising: In, With and Around Video |
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4:45pm - 5:45pm:
Google AdWords and the US Hispanic
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4:45pm - 5:45pm:
Understanding Google AdWords Quality Score |
Sessions are open to all exhibit hall pass holders. To obtain a Free exhibit hall pass, register at www.ad-tech.com/chicago before August 5.
Location: Room 326
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SPONSORED VENDOR SEMINARS
On the show floor, exhibitors and sponsors will present informative case-studies to make your business more successful!
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Telligent
How Online Communities Create Customer Evangelists
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Online customer communities allow you and your clients to understand and participate in the topic-driven discussions customers are already having. Join us for this session to learn how global brands such as Microsoft, Electronic Arts and dell have utilized online customer communities to engage in conversations with their customers, nurture brand advocates and create customer evangelists.
Time: Tuesday, August 5: 12:00pm - 12:30pm
Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor |
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Interwoven
Maximize Conversion Rates from Web Pages, Email and Banner Ads
The latest in website optimization technology allows you to optimize response to landing pages, email creatives, and even offsite banner ads. In this session, you will learn through several cas studies how leading companies use Interwoven's Optimost multivariable optimization plaftform and best practicer services to optimize interactions with their customers and maximize conversion rates for customer acquisition, lead generation and online sales. |
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Time: Tuesday, August 5: 1:20pm - 1:50pm
Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor |
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CrownPeak
Landing Pages: The New Lost Art of Online Conversations
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The promise and the curse of online marketing is the ability to measure just about anything in your or your client's online markeitng campaigns, with conversion measurements usually a centerpiece of an organizations metrics dashboard. But landing pages, which can be one of the easiest ways to increase conversions, are often an afterthought in our marketing considerations.
Join Robert Rose, VP of Marketing and Product Strategy at CrownPeak, as he discusses why landing pages are the most overlooked part of your conversion strategy and reveals the best practices, technology and resources for increasing conversions.
Time: Tuesday, August 5: 2:00pm - 2:30pm
Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor |
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ifbyphone, Inc.
Deliver Leads the Last Mile with Automated Telephone Applications
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With the explosion of web marketing and promotion opportunities we often forget our goal isn't more web site visitors, it's more sales. For many companies without shopping carts, web sites are little more than expensive Yellow Pages ads. Learn how automated telephone applications are able to deliver customers the last mile from your web site, advertisement or promotion. Discover through a review of case studies how companies of every size are improving lead qualification, driving sales conversions and reducing service delivery costs. Automated Telephone Applications for inbound, outbound and web integration with full IVR capabilities will be covered.
Time: Tuesday, August 5: 3:00pm - 3:30pm
Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor |
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Telligent
How to Choose A White-Label Social Networking Platform
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Your clients are asking. Your competitors are doing it. But how do you even begin to choose a white-label social network platform and start to put Web 2.0 technologies to work for your clients or your company? Join us for this in-depth discussion as we talk about the questions you should ask when making the decision on which platform to utilize in building online communities or social networks.
Time: Wednesday, August 6: 1:00pm - 1:30pm
Location: Sponsored Vendor Seminar Theater on the Expo Hall Floor |
