wednesday, november 18, 2:30pm - 3:30pm

The Evolving Role of Digital PR

Everyone knows the Internet is important for communication. Everyone knows social media is critical. Everyone has heard about “the conversation.” But what does all this really mean? Behind the received wisdom, hype and buzzwords, how is the Internet really affecting marketing and communication, and how can companies use it thoughtfully and effectively? And are gaps being left unfilled as PR and ad agencies with different strengths vie to lead the digital space? This panel will bring together experts from agencies and companies using the Internet to communicate to discuss these issues and question the assumptions that drive much online communication.

MODERATOR: William Moss, Director, Corporate Practice, Burson-Marsteller China PANELISTS: Jeffrey Wu, COO, CIG Interactive Jeremy Woolf, Greater China Director, Global Social Media Practice Lead, Senior Vice President, Text 100 Asia Pacific Vincent Lee, Head of Digital, Edelman

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