|In 2006, Phoenix New Media became the first integrated cross-media platform worldwide. Our Mission is to be the leading new media content provider and cross-platform service provider which caters to mainstream, elite Chinese consumers. Our core business includes online news and information, online video, and wireless internet based on: ??? ifeng.com (internet and wireless) . According to the Alexa World Traffic 2009 report, Phoenix New Media is the number one traditional media owned portal in Asia, and the No.3 worldwide.