Pricing Models - CPM - CPC - CPA - CPD and beyond
Wednesday, November 18, 2009
With increasing pressure on marketers over the last year through the Global Financial Crisis, there’s been more of a demand than ever on ROI from all aspects of the media mix. So how are marketers leveraging their investments – and what is working? This highly engaging and interactive session will try to make sense of the newest trends in publisher pricing and highlight case studies where publisher, agency and marketer have achieved a win-win-win scenario. This session will be chaired by Greg Paull, Principal of marketing consultancy R3 and brings together some of the leaders in China in the agency, ad network and online space.