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| Jimmy Wong |
| Senior Account Director, Wunderman Shanghai |
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Jimmy manages the Ford CRM business for Changan Ford out of Wunderman’s Shanghai office. Jimmy develops successful leads acquisition programs within 2 account teams for the entire Ford portfolio.
Over the past 10 years, Jimmy has gained experience in various fields of strategic planning, account management & new biz development expertise across different marketing disciplines from through-the-line communication to Digital/CRM specialty planning. Going beyond traditional ATL/Brand Communication, Jimmy finds his personal interest in Digital & CRM, as one lucky member of mainland's first digital/CRM generation growing together with this new promising industry. With a combination of local insights and international perspective plus an entrepreneurial thinking in ever-changing China market , Jimmy's expertise grows through years of projects experience working in CCG (DIGITAS), NITRO & TMSW on Nissan, Diageo, Zegna, LVMH, Air France , Chivas, Harvard Business Review, MOTO, ABN, Mars, Unilever, UPS, & Wall Street English, and others.
Before joining Wunderman, Jimmy was the Planning Director of TMSW, responsible for full service marketing strategy and led the team to land new accounts including DIAGEO & Visa INFINITE Card.
Jimmy is a graduate of Fudan University in Shanghai.
Jimmy believes that ONLY being "smart" is not enough for people to stay long & big enough in this industry; People need to be a bit more wiser, so they are willing to work as hard as miners and being able to react as fast as a speeding bullet. |
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Jimmy Wong will be speaking at:
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Social Engagement - Brand/Consumer Relationship
Tuesday, November 17, 2009
02:00 PM
-03:00 PM
Online community case studies from Lancôme, Ford and HoopChina.com on how to leverage social media analytics based consumer insight to create strategic, highly engaged communications.
In attempts to establish trendy “social media” driven “engagement,” brands and agencies instead often end up creating wastelands with “on message” topics echoing in conversations empty of their consumers. The reason is brands and agencies, while perhaps understanding their consumer, often do not understand consumer insight within their online, and very social context. The key component to successful social media driven strategic communications is to leverage the right insights which combine systematic analysis of both social media content and context.
Led by CIC’s Sam Flemming, who has been speaking and moderating on social media panels at Ad:Tech since 2005, this panel will introduce and put into perspective case studies from the highly successful Lancôme Rosebeauty community, from Ford’s innovative campaigns and from Hoopchina, the most active online sports community in China.
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