Mobile Entertainment
Tuesday, November 17, 2009
02:00 PM
-03:00 PM
After the first wave of mobile music and communication tools, social networks and rich content are the next frontier. As data rates are going down, mobile is turning into both a viable media and entertainment platform, leveraging the many short or long breaks of the day. Manufacturers, mobile carriers, content providers, media companies and brands are all entering the game to make mobile the mass market entertainment device of the generation.
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