Despite an abundance of analytics tools at the disposal of web marketers, the majority of the ads we see online are not for things that we’re interested in. Portals are clogged with boring and, most consumers say, irrelevant advertising. And avoidance rates for online advertising are as high as for traditional media. Online promises to be the most impactful medium but stubbornly low budget allocations would suggest most advertisers are not yet convinced. Our panel will give their perspectives on the challenges facing targeting and discuss how tools are evolving to help online deliver on its potential.