Tuesday, November 17, 2009
Media landscape is becoming increasingly fragmented. As more and more users are going to niche websites for more targeted information, the number of vertical websites of various interests is increasing. In China, ad spending on vertical websites has reached over 463 million USD, accounting for 18.5% of the total online advertising market in 2008.
In this age of fragmentation, how shoud brands position themselves in vertical communities to reach their marketing goals? What are the keys to success to marketing to vertical communities? What are the future trends? Join our panel of brand advertisers to learn how they engage with their communities of users.