Frances Kung - ad:tech Beijing 2009

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ad:tech Tokyo

ad:tech Tokyo

Frances Kung
Manager, Hong Kong Tourism Board

		Frances has honed her marketing skills across different companies and locations within China, ranging from managing tactical/brand advertising and media/travel trade events for Dragonair in Shanghai and Chengdu, to leading the implementation of the co-brand strategy for Dragonair and Cathay Pacific in China, when she was based in Beijing as Marketing Communications Manager for the two airlines. She joined Hong Kong Tourism Board in February 2009 as Manager, Central China, and has since been responsible for the organization’s digital marketing in China. Her latest projects include Super Value Hong Kong, an integrated online campaign focusing especially on social media to revive consumers’ interest in Hong Kong, marred by the H1N1 scare.


		Frances Kung will be speaking at:
		Vertical Communities Tuesday, November 17, 2009 03:20 PM -04:05 PM Media landscape is becoming increasingly fragmented. As more and more users are going to niche websites for more targeted information, the number of vertical websites of various interests is increasing. In China, ad spending on vertical websites has reached over 463 million USD, accounting for 18.5% of the total online advertising market in 2008. In this age of fragmentation, how shoud brands position themselves in vertical communities to reach their marketing goals? What are the keys to success to marketing to vertical communities? What are the future trends? Join our panel of brand advertisers to learn how they engage with their communities of users.
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