| Tracks | Social Media - Convention Hall 2A - 2C | Mobile Advertising and Content | Performance & Search Marketing |
9:30 AM 9:45 AM | Opening Remark from ad:tech Executive Management |
9:45 AM 10:45 AM | Finding the Luxury Voice Online |
10:45 AM 10:55 AM | Interval |
11:00 AM 12:00 PM | ROI Justification in the Digital Age |
12:00 PM 1:00 PM | Lunch |
1:00 PM 1:55 PM | Generation Youth - Marketing in their Social Space | 3G - Towards Unlimited Data | Site Optimization for Increased Traffic |
2:00 PM 3:00 PM | Social Engagement - Brand/Consumer Relationship | Mobile Entertainment | Ad Networks |
3:00 PM 3:20 PM | Coffee/Tea Break |
3:20 PM 4:05 PM | Vertical Communities | Mobile Media - Future Advertising Dimensions | New Market Implications to Search Campaigns |
4:05 PM 4:50 PM | Leveraging Microblogging for Marketing Campaigns | Mobile Marketing Campaign Cases Abroad | Segmentation and Targeting |
5:00 PM 5:50 PM | Cutting Edge Creativity |
6:00 PM 6:30 PM | Music and Movement - The Pepsi Story |
6:30 PM 8:30 PM | Networking Party |
| Tracks | Social Media - Convention Hall 2A - 2C | Content Convergence | Performance & Search Marketing |
9:30 AM 9:40 AM | Opening Remark from ad:tech Executive Management |
9:45 AM 10:45 AM | Trend Spotting - Consumer Behavior in the Chinese Market |
10:45 AM 10:55 AM | Interval |
11:00 AM 12:00 PM | Managing the Increasing Complexity of Digital Marketing through Standardization |
12:00 PM 1:30 PM | Lunch |
1:30 PM 2:25 PM | Metrics to Social Media Campaign Effectiveness | Tapping into Online Content Consumption - Consumer/Industry Insights | Analytics and Measurement |
2:30 PM 3:30 PM | The Evolving Role of Digital PR | Video Content Convergence and Production | Pricing Models - CPM - CPC - CPA - CPD and beyond |
3:30 PM 4:00 PM | Afternoon Break |
4:00 PM 4:55 PM | Social Media Campaign Study - China | Effective Online TVC | E-Commerce |
5:00 PM 6:00 PM | Social Media Campaign Study - International | Media Channel Convergence - Finding the Optimal Media Mix | Longtail/SME Marketing in China |