DAY 1
Keynote Presentation: Finding the Luxury Voice Online
Keynote Presentation: ROI Justification in the Digital Age
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Generation Youth - Marketing in their Social Space
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3G - Towards Unlimited Data
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Site Optimization for Increased Traffic
Social Engagement - Brand/Consumer Relationship
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Mobile Entertainment
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Ad Networks
Vertical Communities
Mobile Media - Future Advertising Dimensions
New Market Implications to Search Campaigns
Leveraging Microblogging for Marketing Campaigns
Mobile Marketing Campaign Cases Abroad
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Segmentation and Targeting
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Keynote Presentation: Cutting Edge Creativity
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Keynote Presentation: Music and Movement - The Pepsi Story
DAY 2
Keynote Presentation: Trend Spotting -
Consumer Behavior in the Chinese Market
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Keynote Presentation: Managing the Increasing Complexity of
Digital Marketing through Standardization
Metrics to Social Media Campaign Effectiveness
Tapping into Online Content Consumption - Consumer/Industry Insights
Analytics and Measurement
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The Evolving Role of Digital PR
Video Content Convergence and Production
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Pricing Models - CPM - CPC - CPA - CPD and beyond
Social Media Campaign Study - China
Effective Online TVC
E-Commerce
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Social Media Campaign Study - International
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Longtail/SME Marketing in China
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