Tuesday, November 17
星期二, 十一月 17
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9:30 AM - 9:45 AM
9:30 上午 - 9:45 上午 |
Opening Remark from ad:tech Executive Management
ad:tech 高管致开幕词
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9:45 AM - 10:45 AM
9:45上午10:45 上午
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Keynote Presentation: Finding the Luxury Voice Online
独立主题演讲: 实现在线奢华之声：欧莱雅奢侈品社会化媒体战略概览
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10:45 AM - 10:55 AM
10:45 上午 - 10:55 上午 |
Interval
中场休息
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11:00 AM - 12:00 PM
11:00 上午 - 12:00 下午 |
Keynote Presentation: ROI Justification in the Digital Age
独立主题演讲: 数字媒体环境下的ROI 新视角
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12:00 PM - 1:00 PM
12:00 下午 - 1:00 下午 |
Lunch
午餐
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1:00 PM - 1:55 PM
1:00 下午 - 1:55 下午
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Generation Youth - Marketing in their Social Space
年轻一代 - 其社交空间中的营销
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3G - Towards Unlimited Data
3G — 实现无限带宽
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Site Optimization for Increased Traffic
优化网络以带动访问量
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2:00 PM - 3:00 PM
2:00 下午 - 3:00 下午
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Social Engagement - Brand/Consumer Relationship
社区营销 — 品牌/消费者关系
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Mobile Entertainment
移动娱乐
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Ad Networks
广告网络
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3:00 PM - 3:20 PM
3:00 下午 - 3:20 下午 |
Coffee/Tea Break
休息/茶点时间
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3:20 PM - 4:05 PM
3:20 下午 - 4:05 下午 |
Vertical Communities
垂直社区
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Mobile Media - Future Advertising Dimensions
移动媒体 — 未来广告空间
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New Market Implications to Search Campaigns
搜索营销新趋向
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4:05 PM - 4:50 PM
4:05 下午 - 4:50 下午 |
Leveraging Microblogging for Marketing Campaigns
微型博客营销
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Mobile Marketing Campaign Cases Abroad
国外移动营销案例
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Segmentation and Targeting
市场分割与定位
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5:00 PM - 5:50 PM
5:00 下午 - 5:50 |
Keynote Presentation: Cutting Edge Creativity
下午 独立主题演讲: 主题座谈 - 创造力前沿
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6:00 PM - 6:30 PM
6:00 下午 - 6:30 下午 |
Keynote Presentation: Music and Movement - The Pepsi Story
独立主题演讲: 主题 - 绚彩旋律与流行节拍-百事传奇
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6:30 PM - 8:30 PM
6:30 下午 - 8:30 下午 |
Networking Party
社交派对
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Wednesday, November 18
星期三, 十一月 18
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9:30 AM - 9:40 AM
9:30 上午 - 9:40 上午 |
Opening Remark from ad:tech Executive Management
ad:tech 高管致开幕词
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9:45 AM - 10:45 AM
9:45 上午 - 10:45 上午
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Keynote Presentation: Trend Spotting - Consumer Behavior in the Chinese Market
独立主题演讲: 趋势定位 - 中国市场的消费者行为
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10:45 AM - 10:55 AM
10:45 上午 - 10:55 上午 |
Interval
中场休息
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11:00 AM - 12:00 PM
11:00 上午 - 12:00 下午 |
Keynote Presentation: Managing the Increasing Complexity of Digital Marketing through Standardization
独立主题演讲: 以标准化应对数字营销的日趋复杂性
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12:00 PM - 1:30 PM
12:00 下午 - 1:30 下午 |
Lunch
午餐
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1:30 PM - 2:25 PM
1:30 下午 - 2:25 下午 |
Metrics to Social Media Campaign Effectiveness
社交媒体活动效果测定
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Tapping into Online Content Consumption - Consumer/Industry Insights
打入网络内容消费市场 — 消费者与行业观察
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Analytics and Measurement
分析与测量
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2:30 PM - 3:30 PM
2:30 下午 - 3:30 下午 |
The Evolving Role of Digital PR
数字公关的角色演变
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Video Content Convergence and Production
视频内容整合与生产
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Pricing Models - CPM - CPC - CPA - CPD and beyond
定价模式按千次显示付费(CPM)/按点击付费(CPC)
/按执行效果付费(CPA)/按天付费(CPD)及更多
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3:30 PM - 4:00 PM
3:30 下午 - 4:00 下午 |
Afternoon Break
下午中场休息
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4:00 PM - 4:55 PM
4:00 下午 - 4:55 下午 |
Social Media Campaign Study - China
社交媒体营销案例解析 —— 中国
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Effective Online TVC
有效的在线电视广告（TVC）
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E-Commerce
电子商务（E-Commerce）
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5:00 PM - 6:00 PM
5:00 下午 - 6:00 下午 |
Social Media Campaign Study - International
社交媒体营销案例解析 — 国际
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Media Channel Convergence - Finding the Optimal Media Mix
媒体渠道整合 — 寻找最佳媒体组合
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Longtail/SME Marketing in China
中国的长尾营销/中小企业营销
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