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ad:tech Tokyo 2009 Special Events
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| Rich Media Advertising Trends Forum |
| sponsored by |
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Here you will find the rich media advertising trends forum with the greatest market influence. Here you will discover groundbreaking digital marketing technology applications. Here you will meet the digital movers and shakers who will influence your online marketing successes. Here we will launch the most significant digital annual event of new media communications and marketing.
The 5th rich media advertising trend forum will engage a large number of top-level digital marketing experts, advertisers, ad agencies, major media owners and famous scholars. It will break through the conventional media industry gatherings benefits and bring you and your brands to a new and exciting level of digital expertise. ad:tech ’09 will open your eyes and minds to the latest issues facing the digital market in China, witness in-depth discussions and panels with industry leaders and feel the dynamic pulse of rich media development. On Nov. 17 we will realize the most influential rich media digital marketing conference in China will again taking place at ad:tech in Beijing.
We all sincerely welcome your attendance and participation!
Date: 17 November 2009
Time: 1:00 – 5:00pm
Location: Beijing International Convention Center
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| SEM Great Acceleration |
| sponsored by |
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adSage for search is a comprehensive search engine marketing system. It supports all major search engines in United States including Google, Yahoo and Microsoft. It also supports international markets and other search engines such as Baidu. By directly accessing all major engines´ keyword management API, it enables users to rapidly download, and manage your different search engine campaigns in one single UI – Excel, the most familiar environments for every advertisers. AdSage for Search can find hidden keyword opportunities for customers using adSage keyword technologies and. adSage for Search can help users to analysis the performance data of your keywords campaigns on various engines offline, and give cross engine optimization suggestions. The toolset can greatly improve advertisers´ ROI on search engine marketing campaigns.
By the press conference, we will show the complete introduction and formal demonstration of the system for the advertisers.
Date: 17 November 2009
Time: 1:30 – 4:00pm
Location: Beijing International Convention Center
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| Networking Party |
sponsored by |
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ad:tech Beijing is not just about work, but also about play! We understand that many successful business relationships are cultivated outside of work hours. So, get set to meet the people who will make a difference in your business at the networking party sponsored by Oak Pacific Interactive.
Chat, mingle and share with the brightest minds in the Digital Marketing space over drinks and food for 2 eventful hours. Bring your name cards - you'll need plenty!
Date: 17 November 2009
Time: 6:30 – 8:30pm
Location: Beijing International Convention Center
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| Expo Seminar Theatre |
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Join us for the 2 days free seminar sessions! Hear from experts on how you can improve your digital marketing
Location: Beijing International Convention Center, Conference Hall 1, Level 2
| 17 November |
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| 10:45 – 11:15am |
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Social Media Advertising & Branding
Advertising with social experiences not only engages the users who are interacting with the application but also influences their friends around them.
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| 1:00 – 1:30pm |
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AdSame is an innovator in digital marketing, in China the first online intelligent platform built for advertisers, publishers, agencies, Ad networks and E-commerce.
AdSame talents help you make the most use of inventory in Ad serve, track, optimization, and get premium technology solution for your online advertising.
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| 2:00 – 2:30pm |
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| Unstructured Output and Monetizable Output - The Essence of Precision Marketing The key problem of precision marketing lies in the asymmetry of the unstructured internet environment and advertiser's demand for accurate audience segmentation. In this session we'll talk about how Proximic think about the problem and its puzzle solver - ContextMatch Service.
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| 3:30 – 4:00pm |
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Free Ad Server Business and Ad Network in Japan
We created one of the largest online ad inventories in Japan within 1 year. In this session we'll explain what's going on in the Japanese mobile ad market based on our extensive data. |
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| 18 November |
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| 10:45 – 11:15am |
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Cloud Computing, No More Servers
Backed by award-winning Fanatical Support®, Rackspace delivers computing-as-a-service integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable to digital and interactive marketers. Today, Rackspace Hosting (NYSE: RAX) manages +50,000 servers, hosts +100,000 applications for + 70,000 customers globally. Rackspace is headquartered in San Antonio, Texas and has offices and data centers in US, Europe and Asia Pacific. |
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| 1:00 – 1:30pm |
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Engage with your customers by Target Email Marketing
Ms. Jean Ko will have a presentation on the strategy of email marketing and the trend of China market, and she will also share RADICA's unique experience in the cases of Louis Vuitton, Benq, Ctrip and other great brands.
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| 2:00 – 2:30pm |
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Holaba is the first structured brand recommenders‘ platform, which covers 20 categories, ranging from IT products and electronic goods to FMCG and car brands.
People are invited to score and review the brands/products they know, especially the ones they have usage experience.
Holaba helps brands to improve immediately their marketing communication through better segmentation by using Holaba data (demographics as well as usage experience and their positive or negative relation with a given brand).
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| 3:30 – 4:00pm |
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From Brand to Demand: Using the data that you already have to optimise all your digital marketing
This presentation will share a working method for marketers to optimise their digital marketing through greater use of the data that they already have. Omniture has a world online marketing infrastructure and will use it as a case study to illustrate the principles of data driven marketing optimisation.
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