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Chandrakanth B.N.
Co-Founder and Managing Director, Theorem India Pvt Ltd.
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Chandrakanth B.N. ad:tech As the Co-Founder and Managing Director of Theorem, Chandrakanth B.N. is responsible for overall strategic direction, growth and management of the company and its India operations. A serial entrepreneur, he has founded three software startups including Theorem. Before turning entrepreneur, Chandra was managing the software division of a manufacturing company in the USA.

Way back in 2002 when digital marketing was still nascent, Theorem’s founders recognized the lack of specialized expertise in this niche space. Theorem was started with a vision to help marketers and brands realize the true potential of the emerging digital marketing strategies, equipped with strong technology and analytical tools.

Under Chandra’s leadership, Theorem today has grown to over 1100 people with locations in the Americas, Asia Pacific, Europe and the Middle East. The company provides a broad suite of digital solutions to blue chip clients around the world in services that range from creative services, media operations to reporting and analytical services.

Chandra holds a master’s degree in industrial management from Northern Illinois University, Chicago. He is a leading voice in digital marketing and regularly speaks at conferences. He is also an active member of industry groups such as NASSCOM, Indo-American Chamber of Commerce, Indo-German Chamber of Commerce among many others. An avid traveler, Chandra has visited more than 40 countries.

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   Chandrakanth B.N. will be speaking at:
   
Panel Session: The Connected Consumer
Thursday, September 27, 2012 10:45 AM-11:30 AM

The transformation that we’re witnessing on how people embrace technology, from social networks to smartphones to intelligent appliances, is nothing short of a digital revolution. As this connected customers becomes more pervasive in society, it’s time for marketers recognize how the customer landscape is shifting and to what extent traditional and connected consumers discover and make decisions differently. How do marketers plan engagement strategies to cater to different types of customers differently not only based on behavior, but also based on their expectations, needs, and the platform?

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