|Ethan McCarty is part of the team leading IBM’s marketing and communications practice into the digital world as part of the IBM Design Lab management team.
A former journalist, Ethan came to IBM in 2000 on the heels of the dotcom bust to manage the internal and external web presence for IBM’s $6 billion/year research division. After two years in that role, he moved to IBM’s strategic communications team where he helped to co-author IBM’s groundbreaking blogging guidelines, contributed to the launch and popularization of the IBM intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders. During the subsequent five years he served as the Editor in Chief of IBM’s global intranet, also known as the w3 On Demand Workplace. In 2007 he also began managing IBM's alumni relations effort, The Greater IBM Connection, a community that grew from a few thousand to more than 105,000 members during his tenure.
Ethan now leads IBM's global digital and social strategy team responsible for driving the transformation of digital communications and marketing at IBM, leading the development of digital web services & prototyping digital/social programs, deploying digital social intelligence systems, and social business advocacy including the stewardship of IBM's social computing guidelines.
Ethan has a master's degree in Liberal Studies from the New School for Social Research in New York City and a bachelor's degree in Creative Writing from Ohio University. In 2009, Ethan participated in IBM’s Corporate Service Corps, a month-long program during which he worked in South Africa consulting on innovative solutions for a local NGO, Businesses Against Crime.
He finds fascinating the implications of user generated content; social computing and new methods of information discovery and decision-making for large organizations; and the role of the individual in a networked society. Ethan enjoys playing guitar and writing songs with geographically distant collaborators in his virtual band.