| Limelight
Award Winners:
Interactive Ads
Category: Best Banner Ad
WaMu Friendly Banner
Avenue A | Razorfish
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Creative
Category: Best Interactive Broadcast Ad
Nissan Rogue Campaign
TBWA\Chiat\Day\Tequila
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Creative
Category: Best Large Format or Overlay Ad
Assassin's Creed Roadblock
AKQA
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Creative
Category: Best Next Generation Ad
HEMA Rube Goldberg Viral
CCCP
View Creative
Category: Best Use of Rich Media
HP Gwen Stefani Yahoo Paper Dolls
Goodby, Silverstein & Partners
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Creative
Interactive Campaigns
Category: Best Affiliate Marketing Campaign
Moosejaw - Growth and Profit
Schaaf Consulting
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Creative
Category: Best Branding Campaign
eBay- Renew & Rethink
Agency.com
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Creative
Category: Best Business-to-Business Campaign
EyeWonder Client Testimonials
EyeWonder
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Creative
Category: Best Consumer Campaign
Nokia Jealous Computers
These Days
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Creative
Category: Best Direct Response Campaign
Soccer Club Sells Seats with DRC
eStara
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Creative
Category: Best Email Marketing Campaign
Sun APAC Re-engagement
Acxiom Digital
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Creative
Category: Best Integrated Campaign
Heinz Top This TV Challenge Website
Smith Brothers Agency
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Creative
Category: Best Mobile Campaign
Motorola "Say Goodbye"
The Hyperfactory & Ogilvy
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Creative
Category: Best Multi-Cultural Campaign
Vivemejor
Media 8 Digital Marketing
View Creative
Category: Best Social Media Marketing Campaign
Bamboo on Facebook
Guerilla PR
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Creative
Category: Best Word of Mouth Marketing Campaign
Elf Yourself
EVB & Toy
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Search Optimization/Search Strategy
Category: Best Campaign Optimization
Lincoln Educational Services
iCrossing
Category: Best Search Engine Optimization Strategy/Campaign
Millennium & Copthorne SEO Campaign
eMarketingEye (Pvt) Ltd
Category: Best Search Marketing Strategy/Campaign
HGTV Design Star Marketing Loop
Scripps Networks
Web sites
Category: Best Business-to-Business Marketing Web
Site
Mullen.com
Mullen
View Creative
Category: Best Business-to-Business Transaction
Web Site
FurnishedQuarters.com
The Buddy Group
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Creative
Category: Best Business-to-Consumer Marketing Web
Site
HP Serena Williams Site
Goodby, Silverstein & Partners
View Creative
Category: Best Business-to-Consumer Transaction
Web Site
Virgin America
ROKKAN
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Creative
Category: Best Micro Site
Every journey needs a Journal
T3
View Creative
Category: Best User Defined Experience
DesignMyRoom Website
andCulture
View Creative
Best of Show
Elf Yourself
EVB & Toy
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Creative
People's Choice Award:
Category: Best Banner Ad
Blue Shield of California Headbanger Banner
TAXI, Inc.
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Creative
Category: Best Interactive Broadcast Ad
Ubisoft Rayman Video Inventory Ad
AdMission Corporation
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Creative
Category: Best Large Format or Overlay Ad
Flight of the Conchords
Deep Focus
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Creative
Category: Best Next Generation Ad
Motorola Rockstarizer
Draftfcb
View Creative
Category: Best Use of Rich Media
Taco Fu
Blockdot and Draftfcb
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Creative
Category: Best Business-to-Consumer Marketing Web
Site
Breville Concept to Kitchen
Avenue A | Razorfish
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Creative
Category: Best Business-to-Consumer Transaction
Web site
Virgin America
ROKKAN
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Creative
Category: Best Business-to-Business Marketing Web
Site
Business Breakthrough
Visa
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Creative
Category: Best Business-to-Business Transaction
Web Site
ADSDAQ Selling Desk
ADSDAQ by ContextWeb
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Creative
Category: Best Micro Site
Funship Island
Avenue A | Razorfish
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Creative
Category: Best User Defined Experience
Elf Yourself
EVB & Toy
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Creative
Industry Achievement Award Recipients:
Kate Thorp,
CEO, Real Girls Media Network, Inc.
Kate Thorp began as a CNET evangelist in the early years
of the web. She was one of the founding members of the Internet
Advertising Bureau. Kate then established and ran Lot21,
an early digital agency acquired by Carat. From there she
managed global media for another high-profile agency, AKQA
before most recently forming Right Girls Media and launching
her first site, Divine Caroline. Kate has always been at
the forefront of digital media, working to establish best
practices and lead the charge for amazing work and especially
for representing the power and elegance of women in digital
marketing.
Pete Blackshaw,
EVP - Digital Strategic Services, Nielson Online
Pete Blackshaw started out as one of the first interactive
brand managers at Procter & Gamble. He created FAST –
the Future of Advertising Stakeholders – a group of market
leaders devoted to online advertising that helped cement
P&G’s early work in digital media. Pete coined the term "consumer
generated media" also know as "CGM" when founding
Planet Feedback, one of the first firms to understand the
importance of measuring online word of mouth. Pete co-founded
WOMMA, has a book coming out called "Satisfied Customers
Tell Three Friends, Angry Customers Tell 3000" and is
now leading the charge to keep the marketing industry honest,
ethical, credible and trusted. Rich LeFurgy,
General Partner, Archer
Rich LeFurgy is considered by many to be the father of interactive
marketing. As the original Chair of the IAB, he valiantly
led online publishers through the first industry standards
to create what is now a multi-billion dollar industry. Through
his devotion and commitment, his public persona and his big
vision, the industry is successful today. Rich has participated
in many associations, he's been an investor, an advisor,
an evangelist, and has been on the boards of some of the
most recognized companies in the industry, artfully guiding
them to success, including Ad Relevance, Blue Lithium, Glam,
Google, x+1, Fathom Online and more. |