2008 winners
Limelight Awards
People's Choice
Industry Achievement Awards
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Limelight Award Winners:

Interactive Ads

Category: Best Banner Ad
WaMu Friendly Banner
Avenue A | Razorfish
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Category: Best Interactive Broadcast Ad
Nissan Rogue Campaign
TBWA\Chiat\Day\Tequila
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Category: Best Large Format or Overlay Ad
Assassin's Creed Roadblock
AKQA
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Category: Best Next Generation Ad
HEMA Rube Goldberg Viral
CCCP
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Category: Best Use of Rich Media
HP Gwen Stefani Yahoo Paper Dolls
Goodby, Silverstein & Partners
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Interactive Campaigns

Category: Best Affiliate Marketing Campaign
Moosejaw - Growth and Profit
Schaaf Consulting
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Category: Best Branding Campaign
eBay- Renew & Rethink
Agency.com
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Category: Best Business-to-Business Campaign
EyeWonder Client Testimonials
EyeWonder
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Category: Best Consumer Campaign
Nokia Jealous Computers
These Days
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Category: Best Direct Response Campaign
Soccer Club Sells Seats with DRC
eStara
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Category: Best Email Marketing Campaign
Sun APAC Re-engagement
Acxiom Digital
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Category: Best Integrated Campaign
Heinz Top This TV Challenge Website
Smith Brothers Agency
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Category: Best Mobile Campaign
Motorola "Say Goodbye"
The Hyperfactory & Ogilvy
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Category: Best Multi-Cultural Campaign
Vivemejor
Media 8 Digital Marketing
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Category: Best Social Media Marketing Campaign
Bamboo on Facebook
Guerilla PR
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Category: Best Word of Mouth Marketing Campaign
Elf Yourself
EVB & Toy
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Search Optimization/Search Strategy

Category: Best Campaign Optimization
Lincoln Educational Services
iCrossing

Category: Best Search Engine Optimization Strategy/Campaign
Millennium & Copthorne SEO Campaign
eMarketingEye (Pvt) Ltd

Category: Best Search Marketing Strategy/Campaign
HGTV Design Star Marketing Loop
Scripps Networks

Web sites

Category: Best Business-to-Business Marketing Web Site
Mullen.com
Mullen
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Category: Best Business-to-Business Transaction Web Site
FurnishedQuarters.com
The Buddy Group
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Category: Best Business-to-Consumer Marketing Web Site
HP Serena Williams Site
Goodby, Silverstein & Partners
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Category: Best Business-to-Consumer Transaction Web Site
Virgin America
ROKKAN
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Category: Best Micro Site
Every journey needs a Journal
T3
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Category: Best User Defined Experience
DesignMyRoom Website
andCulture
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Best of Show

Elf Yourself
EVB & Toy
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People's Choice Award:

Category: Best Banner Ad
Blue Shield of California Headbanger Banner
TAXI, Inc.
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Category: Best Interactive Broadcast Ad
Ubisoft Rayman Video Inventory Ad
AdMission Corporation
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Category: Best Large Format or Overlay Ad
Flight of the Conchords
Deep Focus
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Category: Best Next Generation Ad
Motorola Rockstarizer
Draftfcb
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Category: Best Use of Rich Media
Taco Fu
Blockdot and Draftfcb
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Category: Best Business-to-Consumer Marketing Web Site
Breville Concept to Kitchen
Avenue A | Razorfish
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Category: Best Business-to-Consumer Transaction Web site
Virgin America
ROKKAN
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Category: Best Business-to-Business Marketing Web Site
Business  Breakthrough
Visa
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Category: Best Business-to-Business Transaction Web Site
ADSDAQ Selling Desk
ADSDAQ by ContextWeb
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Category: Best Micro Site
Funship Island
Avenue A | Razorfish
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Category: Best User Defined Experience
Elf Yourself
EVB & Toy
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Industry Achievement Award Recipients:

Kate Thorp, CEO, Real Girls Media Network, Inc.
Kate Thorp began as a CNET evangelist in the early years of the web. She was one of the founding members of the Internet Advertising Bureau. Kate then established and ran Lot21, an early digital agency acquired by Carat. From there she managed global media for another high-profile agency, AKQA before most recently forming Right Girls Media and launching her first site, Divine Caroline. Kate has always been at the forefront of digital media, working to establish best practices and lead the charge for amazing work and especially for representing the power and elegance of women in digital marketing.

Pete Blackshaw, EVP - Digital Strategic Services, Nielson Online
Pete Blackshaw started out as one of the first interactive brand managers at Procter & Gamble. He created FAST – the Future of Advertising Stakeholders – a group of market leaders devoted to online advertising that helped cement P&G’s early work in digital media. Pete coined the term "consumer generated media" also know as "CGM" when founding Planet Feedback, one of the first firms to understand the importance of measuring online word of mouth. Pete co-founded WOMMA, has a book coming out called "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000" and is now leading the charge to keep the marketing industry honest, ethical, credible and trusted.

Rich LeFurgy, General Partner, Archer
Rich LeFurgy is considered by many to be the father of interactive marketing. As the original Chair of the IAB, he valiantly led online publishers through the first industry standards to create what is now a multi-billion dollar industry. Through his devotion and commitment, his public persona and his big vision, the industry is successful today. Rich has participated in many associations, he's been an investor, an advisor, an evangelist, and has been on the boards of some of the most recognized companies in the industry, artfully guiding them to success, including Ad Relevance, Blue Lithium, Glam, Google, x+1, Fathom Online and more.
 
2008 ad:tech award winners
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