ad:tech Awards

Category: Best Large Format Ad
Universal Shrek Character Ad, T3 (The Think Tank)

Category: Best Next Generation Ad
Motorati Island by Pontiac in Second Life Agency, Leo Burnett Detroit/Campfire

Category: Best Overlay Ad
Air Force Humanitarian, GSD&M

Category: Best Use of Rich Media
ESPN X Games 12: Video Reel “Mirra”, AKQA

INTERACTIVE CAMPAIGNS

Category: Best Affiliate Marketing Campaign
Advaliant and PlayPhone, AdValiant

Category: Best Branding Campaign
Air Force Campaign, GSD&M

Category: Best Business-to-Business Campaign
DHL-AirMax Banner Campaign, Ogilvy

Category: Best Consumer Campaign
Body by Milk, Weber Shandwick

Category: Best Direct Response Campaign
eBay Holiday, Agency.com

Category: Best Email Marketing Campaign
Talladega Raceday Scanner Weekend, Turner Sports New Media carried by Datran Media

Category: Best Integrated Campaign
adidas MLS Mashups Campaign, EVB

Category: Best Mobile Campaign
Nike Basketball Mobile, R/GA

Category: Best Social Media Marketing Campaign
Motorati Island by Pontiac in Second Life Agency, Leo Burnett Detroit/Campfire

Category: Best Word of Mouth Marketing Campaign
Regiftable.com - Really, You Shouldn't Have, Money Management International

OPTIMIZATION/SEARCH STRATEGY

Category: Best Campaign Optimization
The Weather Channel - NOTIFY! page optimization, Widemile

Category: Best Search Engine Optimization Strategy/Campaign
Marriott.com Natural Search Campaign, Marriott & iProspect

Category: Best Search Marketing Strategy/Campaign
Lids.com Paid & Natural Search Campaign, Lids & iProspect

Category: Best Business-to-Business Marketing Web Site
Cisco- No More Webisodes, Ogilvy

Category: Best Business-to-Business Transaction Web Site
BlueTie's Featuretisements, BlueTie, Inc.

Category: Best Business-to-Consumer Marketing Web Site
Maddenoliday, Freestyle Interactive

Category: Best Business-to-Consumer Transaction Web Site
Lenovo- Think Duo, Ogilvy

Maddenoliday, Freestyle Interactive

People's Choice Winners:

Category: Best Display Advertisement
Tony Hawk’s Project 8, Client: Activision, Agency: 65 Media, Rich Media Vendor: EyeWonder

Category: Best Interactive Broadcast Ad
Nerf Herder (I don’t wanna be no) for Ziddio.com, AKQA

Category: Best Large Format Ad
Mercedes-Benz USA GL Teaser, Critical Mass Inc.

Category: Best Next Generation Ad
Nissan ABC Ad Pod, Schematic

Category: Best Overlay Ad
Air Force Humanitarian, GSD&M

Category: Best Use of Rich Media
ESPN X Games 12: Video Reel “Mirra”, AKQA

Category: Best Business-to-Business Marketing Web Site
Cisco–No More Webisodes, Ogilvy

Category: Best Business-to-Business Transaction Web Site
Coke Solutions, Avenue A | Razorfish

Category: Best Business-to-Consumer Marketing Web Site
Range Rover Microsite 2007, Wunderman, Irvine

Category: Best Business-to-Consumer Transaction Web Site
Target Custom Stationery, AKQA

Industry Achievement Award Recipients:

Scot McLernon
Scot has built three successful sales teams cited by Forrester for highest revenue per sales person, he won “best business and finance site to advertise with,” and he won the ASPY award — made up of over 100 agency votes — as Best Overall Sales Team on the web. Scot is an active board member of the IAB, a founder member of the OPA and a founding director of the Bay Area Interactive Group.

Sarah Fay, President, Isobar, USA
In 1996, Sarah Fay established and managed an online media practice and created one of the industry's first educational events on interactive advertising in the Boston area. Since then, Sarah has led seven acquisition strategies in her quest to develop and grow Isobar in the U.S. Her company has grown from 30 people in 2000 to more than 700 in the U.S. today. Starting in 2002, Sarah became a vanguard on campaign integration as well as co-developing iMedia's educational tracks on SEM. She was one of the first agencies to establish a practice in affiliate marketing and among the first to experiment with Interactive TV - Carat Interactive was recognized as iTV Agency of the Year in 2001. Sarah was a founding member of the Mobile Marketing Association, and today, Isobar is one of just two agencies that hold a seat on the prestigious board of the MMA.

David Smith, CEO, Mediasmith
And finally, with a lifetime of industry pioneering, Dave Smith may be the penultimate industry contributor. Dave founded the first media planning- oriented Media Agency in 1978 and in 1981 developed sequential liability, now accepted by the AAAAs as the industry standard. In 1995, while at I/PRO, Dave headed the team that developed terms such as adviews, visitors and the first interactive site traffic media audit. From 2002-2005, Dave chaired the ARF Online R/F Standards Committee, the ARF Online Media Council, and he is an AAAA Interactive committee member as well as chairing the agency panel for the AdEx initiative and driving the next generation of competitive media spending for the interactive marketplace. ad:tech proudly takes this opportunity to recognize their excellence and thank them for being an inspiration to the entire digital marketing and online advertising industry.