how it works

Public voters select their favorite campaign from a list of finalists (predetermined by the judges). Each voter will cast his/her vote online. The People's Choice will be awarded on the night of the awards ceremony.

Award categories that will be open to the People's Choice Award are:

Interactive Ads:
• Best Banner Ad
• Best Interactive Broadcast Ad
• Best Large Format or Overlay Ad
• Best Next Generation Ad
• Best Use of Rich Media

Web Sites:
• Best Business-to-Consumer Marketing Web Site
• Best Business-to-Consumer Transaction Web site
• Best Business-to-Business Marketing Web Site
• Best Business-to-Business Transaction Web Site
• Best Micro Site
• Best User Defined Experience