Judging is based on creativity, purpose and results.

	Creative
	Ease of navigation (if entry is a web site or technology)
	Clarity of Message (if the entry is an ad or campaign)
	Results Based on Objectives
	Overall Experience

judging process:

Once the Call for Entry period has closed, the Panel of Judges will review and score all submissions made. The finalist will be determined in each category based on the highest scores. The entry that receives the best score is the Award winner.

In the event there is a tie, within our finalist, our Executive Panel will make the final decision. In addition, this panel will also vote for the Best of Show Award as well as provide recommendations for the Industry Achievement Awards.

Executive Panel:

Ron Belanger Vice President Agency Relations, Yahoo! Search Marketing		Sean Cheyney Vice President, Marketing & Business Development, AccuQuote		Mel Clements Advertising and Digital Manager, Basketball, Nike		Steve Hall Editor/Publisher, Adrants
Chris Holdren SVP of Starwood Preferred Guest & Global Web Services, Starwood Hotels & Resorts Worldwide, Inc.		Jean-Philippe Maheu Chief Digital Officer, Ogilvy North America		Daina Middleton Senior Vice President Sunao, Moxie Interactive		Rick Murray President, Edelman Digital
Shelly Palmer Managing Director, Advanced Media Ventures Group, LLC		Jeffrey Pruitt EVP, Corporate Partnerships, iCrossing Inc.		Russell Scott CEO, Creative Director, Jetset Studios		Tina Sharkey Chairman and Worldwide President, Babycenter.com
Bettina Sherick Vice President, International Digital Marketing, Twentieth Century Fox		Mark Silva Managing Director, Real Branding		Shane Steele Consultant, Shane Steele Consulting		Kate Thorp CEO, Real Girls Media Network
Adam Turinas EVP, Client Engagement and Managing Director, Organic, Inc.		Paul Woolmington Managing Partner, Naked

Judges at Large:

Maria Teresa Arnal General Manager, Prodigy MSN		Kamal Kaur Sr. Director, Display Networks, Yahoo! Network/BlueLithum
Anisha Ahluwalia Associate Director, Denuo		Gene Keenan VP of Mobile Services, Isobar
Julian Aldridge President, Ammo Marketing and Freestyle Interactive		Kalie Kimball-Malone Creative Director, Garrigan Lyman Group
Colleen Aranda Manager, Interactive Advertising, Continental Airlines		Anton Konikoff CEO, Acronym Media
Dan Ballister Chief Operating Officer, TRAFFIQ		Tim Kopp Chief Marketing Officer, ExactTarget
Joel Bary CEO, LatinMedios.com		Felipe Korzenny, Ph.D. Professor and Director, Center for Hispanic Marketing Communication, Florida State Univ. & Senior Strategy Advisor to Captura Group
Greg Baumann Editor, Television Week & WebVideoReport.com		Zdenek C. Kratky Director of Marketing, Philips Consumer Lifestyle North America
Michael Bellavia CEO, Animax Entertainment		Jordan Kretchmer
Jordan Berg Co-Founder & Chief Creative Officer, Questus		Tom Kunau Interactive Design Director, Carmichael Lynch
David Berkowitz Director of Emerging Media & Client Strategy, 360i		Gaston Legorburu Chief Creative Officer, Sapient
Seth Berman Director, Marketing Strategy & Operations, Blue Shield of California		Jonathon Linner CEO, Limbo, Inc.
Vivek Bhargava CEO, Communicate 2		Erik Lundberg President, AddRev
Peter Blacker Executive Vice President, Digital Media & Emerging Business, Telemundo Network Group		Susan MacDermid Senior VP, Strategy, Real Branding
Mikael Blido Digital Marketing Director, iris new york		Dean Macri President & CEO, The Cielo Group, Inc.
David Blum Executive Director, Interactive Services, Butler, Shine, Stern & Partners Company		Sandor Marik Director of Marketing, CondéNet
Joel Book Director, eMarketing Education, ExactTarget		Rick Marroquin Chief Marketing Officer, Batanga, Inc.
Conor Brady Vice President, Creative, Organic, Inc.		Grant McDougall Executive Vice President, Carat
Scott Briskman Executive Creative Director, Agency.com San Francisco		Pooja Midha VP / Business Development, MTV Networks Digital
Jason Bucky VP, Creative, Real Branding		Bryan Moffett Director, Digital Sponsorship Operations, National Public Media, LLC
Cindy Burns Program Manager, frog design		Patrick Moorhead Director of Emerging Media, Razorfish
David Carrel Vice-President/Group Director, Digitas		Alicia Morga CEO, Consorte Media, Inc.
Kate Clough Director of Digital Communications, MRM Worldwide		Bill Muller Chief Marketing Officer, iProspect
Jarvis Coffin CEO, Burst Media Corp.		Adam Naide Senior Director, CNN Worldwide
Barbara Coll CEO, WebMama.com Inc.		Mark Naples Managing Partner, WIT Strategy
Geoffrey Darby Principal, The Darby Group		Huan Nghiem Creative Director, Carat- San Francisco
Roxanne Darling Partner, Bare Feet Studios, LLC		Jim Nichols Senior Partner, Strategist, Catalyst SF
Jaime del Valle Sansierra Regional Manager, Advertising and New Media, GM Latin America, Africa, & Middle East		Mark Ogne VP Marketing, Acxiom digital marketing service
Kate Donaho Group Creative Director, T3		Catherine Paschkewitz Director, Demand Generation, HP
John Durham CEO and Managing Partner, Catalyst SF		Marcelo Perrone Digital Innovative Director, Project Management Director, GIOVANNI+DRAFTFCB
Eric Eller Senior VP Marketing, Millennial Media		Dan Perry SEO Manager, Cars.com
Joseph Epstein VP, Worldwide Digital Marketing, Sony Pictures Worldwide Marketing & Distribution		Andrew Peters Director of User Experience, UE Architect, Inc.
Benjamin Ezrick Director of Sales Operation and Development, Katalyst Films		Craig Peters President, CKPcreative
Peter Figueredo CEO, NETexponent		Max Petrucci CEO, Garage Interactive
Leslie Forde SVP Strategic Alliances, Communispace		Mohan Renganathan VP, Group Digital Director, Starcom MediaVest Group
Ron Friedman CEO, Promotional Technologies Int'l Corp.		Mark Renshaw EVP, Digital Practice Lead, Leo Burnett/Arc Worldwide
Natasha Funk Director of Research, Terra Networks USA		Jason Ring Creative Director, AKQA
Rob Garner Stategy Director, iCrossing		Anthony Rodio Chief Operating Officer, support.com
Michele Gibson Director, Web Strategy, Cisco Systems, Inc.		Ignacio Roizman Managing Partner, Jumba Exchange
Bob Gilbreath Chief Marketing Strategist, Bridge Worldwide		Josh Rose SVP, Creative Director, Digital, Deutsch
Adam Good Executive Director, Digital Innovation, Clemenger Group		Marcelo Sant' Iago General Manager, MidiaClick Performance Marketing
Tom Goosmann Chief Creative Officer, True North Inc.		Larry Schott Director, Business Development, Zugara
Skip Graham President, Giant Head, LLC		Angel Sepulveda Executive Director, Programming, Terra Networks USA
Matt Griswold Vice President, Strategy & Business Development, Soap		Tim Siedell Creative Director/Principal, Fusebox Brand Communications
Kendall Guillemette Director, Vigilanteweb LLC		Peter Storck President, Points North Group
Larry Harris CEO, Ansible		Dan Swartz Founder & Executive Editor, MidMarketer
Jeff Hasen Chief Marketing Officer, HipCricket		Cory Treffiletti President, Managing Partner, Catalyst:SF
Yosi Heber President, Oxford Hill Partners, LLC		Jordan Warren President, San Francisco, Agency.com
R.J. Hilgers SVP Managing Director, razorfish		Kevin Wassong President, Minyanville Publishing &Multimedia, LLC
Mark Hillman Associate Creative Director, Resource Interactive		Amanda G. Watlington Ph.D., A.P.R., Owner, Searching for Profit
Pam M. Horan President, Online Publishers Association		Elliot Yasnovsky Director of Hosted Services, Adobe Inc.
Brad Jakeman EVP/Chief Creative Officer, Activision		Frances Yu Senior Manager, Deloitte Consulting
John Jakubowski Group Creative Director, AKQA