Best B2B Online Display Ad (includes rich media, large format and overlay ads)
Online, set-position ads that show innovative content and approaches, utilizing traditional online advertising formats (e.g., skyscrapers/banners, 120 x 600, 728 x 90 or 300 x 250 sizes, nonexpanding and fixed/designated location, gif or jpg only). Online ads that take advantage of rich media and/or emerging technologies (e.g., Flash, Silverlight, Ajax). Online, set-position ads that expand or layer on top of a Web page (may include interstitial/roadblock ads).

Best B2C Online Display Ad (includes rich media, large format and overlay ads)
Online, set-position ads that show innovative content and approaches, utilizing traditional online advertising formats (e.g., skyscrapers/banners, 120 x 600, 728 x 90 or 300 x 250 sizes, nonexpanding and fixed/designated location, gif or jpg only). Online ads that take advantage of rich media and/or emerging technologies (e.g., Flash, Silverlight, Ajax). Online, set-position ads that expand or layer on top of a Web page (may include interstitial/roadblock ads).

Best New and Emerging Media Ad
Online ads that use streaming technology to broadcast content (e.g. audio/pre-roll). Online ads developed for new media and networks, including, but not limited to, blogs, social media, gaming and virtual worlds, mobile, and Web 3.0 sites.

Interactive Campaigns:

Best Branding Campaign
Campaigns that demonstrate increased brand recognition through a reoccurring theme.

Performance Marketing Campaign (includes affiliate, direct response & email)
Affiliate marketing campaigns and programs that drive a significant amount of the company's business at a positive ROI. Direct to business or direct to consumer campaigns that yield a measurable response rate. Campaigns that effectively use email transmission as a marketing tool.

Best B2B Campaign
Campaigns that result in measurable increases in BtoB sales.

Best B2C Campaign
Campaigns that show, through metrics, quantifiable success in consumer response.

Best Integrated Campaign
Campaigns that deliver a message using multiple platforms (e.g., search, affiliate, email, online advertising, Web site) to create synergistic marketing strategy with positive results.

Best Mobile Campaign
Mobile campaigns that best show areas of branding and direct response.

Best Social Media Marketing & WOM Campaign
Campaigns specifically targeted to social media audiences and delivered on social media Web sites. Campaigns specifically created to effectively generate a buzz by being discussed or passed on to their targeted markets.

Optimization/Search Strategy:

Best Campaign Optimization
Unique methods (including research) used to increase recognition and response rates to marketing programs, including search, email and online advertising.

Best Search Marketing Strategy/Campaign
Campaigns that effectively market a Web site, achieving significant organic and paid rankings.

Web Sites:

Best B2B Marketing Web Site
Informational Web sites that best serve as a product or service information resource for BtoB customers.

Best B2C Marketing Web Site
Informational Web sites that best serve as a product or service information resource for consumer products.

Best Micro Site
A single page or cluster of pages that offers detailed information on a particular product, campaign or offer.