Group: Interactive Ads

Best Banner Ad
Online, set-position ads that show innovative content and approaches, utilizing traditional online advertising formats (e.g., skyscrapers/banners, 120 x 600, 728 x 90 or 300 x 250 sizes, nonexpanding and fixed/designated location, gif or jpg only).

Best Interactive Broadcast Ad
Online ads that use streaming technology to broadcast content (e.g. audio/pre-roll).

Best Large Format or Overlay Ad
Online, set-position ads that expand or layer on top of a Web page (may include interstitial/roadblock ads).

Best Next Generation Ad
Online ads developed for new media and networks, including, but not limited to, blogs, social media, gaming and virtual worlds, mobile, and Web 3.0 sites (e.g., widgets and micro-applications, new technologies/audience).

Best Use of Rich Media
Online ads that take advantage of rich media and/or emerging technologies (e.g., Flash, Silverlight, Ajax).

Group: Interactive Campaigns

Best Affiliate Marketing Campaign
Affiliate marketing campaigns and programs that drive a significant amount of the company's business at a positive ROI.

Best Branding Campaign
Campaigns that demonstrate increased brand recognition through a reoccurring theme.

Best Business-to-Business Campaign
Campaigns that result in measurable increases in BtoB sales.

Best Consumer Campaign
Campaigns that show, through metrics, quantifiable success in consumer response.

Best Direct Response Campaign
Direct to business or direct to consumer campaigns that yield a measurable response rate.

Best Email Marketing Campaign
Campaigns that effectively use email transmission as a marketing tool.

Best Integrated Campaign
Campaigns that deliver a message using multiple platforms (e.g., search, affiliate, email, online advertising, Web site) to create synergistic marketing strategy with positive results.

Best Mobile Campaign
Mobile campaigns that best show areas of branding and direct response.

Best Multi-Cultural Campaign
Campaigns specifically targeted to a multi-cultural audience (e.g., African-American, Hispanic, Latino, Asian).

Best Social Media Marketing Campaign
Campaigns specifically targeted to social media audiences and delivered on social media Web sites.

Best Word of Mouth Marketing Campaign
Campaigns specifically created to effectively generate a buzz by being discussed or passed on to their targeted markets.

Group: Optimization/Search Strategy

Best Campaign Optimization
Unique methods (including research) used to increase recognition and response rates to marketing programs, including search, email and online advertising.

Best Search Engine Optimization Strategy/Campaign
Measurable methods used to effectively optimize and improve campaign/keyword rankings.

Best Search Marketing Strategy/Campaign
Campaigns that effectively market a Web site, achieving significant organic and paid rankings.

Group: Web Sites
Judging criteria for the Web Site Group includes quality of design, intuitive navigation and value to customers.

Best Business-to-Business Marketing Web Site
Informational Web sites that best serve as a product or service information resource for BtoB customers.

Best Business-to-Business Transaction Web Site
E-commerce Web sites that support the sale and distribution of BtoB products.

Best Business-to-Consumer Marketing Web Site
Informational Web sites that best serve as a product or service information resource for consumer products.

Best Business-to-Consumer Transaction Web Site
E-commerce Web sites that support the sale and distribution of consumer products.

Best Micro Site
A single page or cluster of pages that offers detailed information on a particular product, campaign or offer.

Best User Defined Experience
Web sites that let the user create a custom experience based on their unique needs or likes through the use of a tool or application that facilitates the functionality.